Zeta / Poole, Dorset – United Kingdom
Title: “Mindjet Gets You Home On Time” – Best of Category
Results were measured by the number of leads (downloads); the target cost-per-lead being £40 (about $61) and the target number of leads being 200 – this was exceeded, with 267 leads achieved. The 22:00 ad was the best performing, indicating that our strategy, to display the ads throughout the day then recapture our target’s attention when they were less busy, had been successful. The campaign achieved a cost-per-lead 26% lower than Mindjet’s original target, resulting in the timescale and geographical location being extended.