All three of the awards are conducted by the Summit International Awards (Summit Awards), a United States based organization. The Summit Awards is not tied to any advertiser, magazine, trade association, ad club or other outside influence.
The Summit Awards is an independent, international organization focused on fostering a community of marketing creativity, effectiveness, and excellence. It conducts impartial, ‘blind’ judging shows and, once completed, it recognizes, celebrates and promotes creative, effective and marketing excellence in those winning companies and individuals.
Its judging process is designed to be impartial and free from outside influences by withholding both the names of the judges on its panels as well as the contestant’s names throughout the entire evaluation process. Both judge’s and contestant’s names are withheld until after award-winning entries are selected. This anonymity shelters all involved from any vested interest which may attempt to influence the judges’ opinions or the judging process.