Summit Marketing Effectiveness Award: Judges evaluate each entry’s Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences’ knowledge, attitudes or beliefs. Entries are judged against a benchmark that indicates quality effectiveness, and Silver winners compete with each for a Platinum win. This means that winners not only meet a minimum standard but also truly stand out from the crowd. Proven creative professionals with a depth of industry experience sit on these judging panels. Judging takes place in November. Entrants are notified of award results electronically, and winners are mailed a winner packet late-December or early-January.
Each category employs slightly different judging criteria, however, in general, the following is the Summit MEA judging criteria: