Congratulations 2019 Summit Creative Award Winners
Winners’ Results – Log in to your Summit Awards Platform account (with the email used for submitting). This is where you made your original submissions. Because we received thousands of entries with even more thousands of uploads, we host this function on a separate, lighting fast server. You can tell the difference because the URL will read summit.awardsplatform.com.
Winning Entry Galleries – The Summit Award’s Winner Galleries are up-to-date with the inclusion of its 2019 Creative Award winners.
Winner Search Directory – The Summit Awards search directory is up-to-date with the addition of this year’s winners.
Level of Awards – Winning entries received the rank of Bronze, Silver, Gold, or Best of Show. In the 2019 year, there were approximately 5% bronze, 5% silver, 1.25% gold, and .005 best of show.
Trophies and Certificates – Winners may purchase custom-made trophies and vellum certificates. Trophies and certificates are an excellent way to thank clients, reward members of your creative team, and to physically celebrate your achievement and success. To order trophies and certificates, visit the store section of the awards’ site.
Publicity Tools – We encourage you to publicize your company’s achievements in social media and other local business networks. To aid in these efforts, the Summit Awards provides marketing tools –
- Press templates
- Logos
- Winner seal
- Web-medallions
- Trophy graphics
In order to access these winner tools, you must first log in to the Summit Awards website.
Social Exposure – The Summit Awards will magnify your buzz so join our extensive networks. Be sure to ‘like’ and ‘follow’ us on facebook, twitter, and Pinterest so we can receive alerts and retweet, share, forward, etc. tag them with #summitawards, #summitcreativeaward, and #2019SummitSCA.
Association – Winners are welcome to use the Summit Award’s name, logo, icons, and trophy graphics in their promotional efforts, however, be sure to correctly-link to the award’s main website, www.summitawards.com. To request a quote for use in your company’s promotional materials, email a draft to winner @ summitawards.com for custom tweaking and prior authorization.
NEW Winner Microsites – The Summit Awards is the only recognition organization that offers winners their own user-controlled, Summit Awards-hosted website profile. These new and improved profiles are rich with features including portfolio linking, image gallery-hosting and a built-in WYSIWYG editor for easy control and updating. These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.
Participants – There were more than 4.500 submissions in the 2019 Summit Creative Award, coming from 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Korea,Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.
Board of Judges – We would like to extend a thank you to those serving on this year’s Summit Award judging panels. These discriminating professionals volunteered their time to scrutinizing submissions and without their dedication and hard work, the awards would not hold the prestige it enjoys today.
This year’s panel of judges included professionals representing the following countries: Australia, Brazil, Bulgaria, Canada, Chile, Dubai, Germany, Hong Kong, Ukraine, United Kingdom, and the United States.
Future benefit rollouts – We have bonus benefits, exclusive to our winners, that will be rolling out over the next year, all in an effort to help you maximize your win. So be sure and check this page for what’s new.
Verification – The Summit Awards provides a digital verification certificate of your winning achievement. To access, log in to the Summit Awards entry platform, download, and print.
ABOUT:
This US-based organization, pilots three separate awards – the Summit Creative Award, Summit Marketing Effectiveness Award, and the Summit Emerging Media Award. It is not tied to an advertiser, magazine, trade association, ad club or other outside influence. The Summit Awards is independent, and international in its scope, and focuses on identifying superior creative and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates and promotes creative, effective marketing on behalf of winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.
In accordance with our bylaws, the Summit Awards limits the number of winning entries. Period. This capping of awards ensures your win remains a coveted-honor and protects our quarter-century reputation.
Over the past 25-years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings prestige and additional value. Winning provides validation of exceptional work and functions as a respected industrywide critique. This honor can also aid in efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.
Small and medium-size agencies worldwide develop a great deal of outstanding advertising and marketing communications, yet multinational agencies, large clients, and large budgets tend to dominate at creative competitions.
The Summit Creative Award is exclusively for organizations with annual billings below $30 million. This cap helps to level the playing field. Since 1994, the Summit Creative Award has been enabling creative firms to receive the recognition they deserve. This international award offers its entrants a unique opportunity to showcase their talents alongside similarly positioned firms, and to have their work judged by experts in the advertising field. Its exclusive blind judging and award-selection process mean winners have earned the right to broadcast their achievements far and wide. Companies and individuals from more than 59 countries and across five continents have participated in this prestigious 25-year competition. The Summit Creative Award’s aim is to laud the creative work of less-than-huge agencies and make entry affordable and accessible. It offers streamlined internet submissions, many ways to tout winners’ achievements and friendly staff with an understanding of the marketing sector.
Winning is different
Recognition of your company by the Summit Awards helps it stand out from the crowd because winning is not an easy feat. For the last 25 years, in accordance with our bylaws, the Summit Awards continues to limit the number of winning entries. This capping of awards ensures your win remains a coveted-honor. Additionally, it provides an objective critique and validation of your team’s success. These benefits are instrumental in helping you achieve your business goals of attracting new accounts; reinforcing relationships with existing clients; rewarding employees, partners, and subcontractors; motivating creative team members; and attracting new talent.
Why winning matters
Today, many businesses and entrepreneurs are facing the challenges of an increasingly global economy and a do-it-yourself marketplace. While many have invested in initiatives to maintain stability or to grow, it is increasingly difficult to differentiate your company’s beneficial differences.
How old is the Summit Creative Award? This is the 25th year of the Summit Creative Award.
How many countries participated this year? 27 countries
How many categories are there? 86 categories in nine parent segments.
How many entries competed? There were more than 4500 creative submissions.
What are the judging criteria? Each category employs slightly different judging criteria, however, in broad, the following is the SCA judging criteria:
The strength of Concept/Ideation/Big Idea (originality and uniqueness of approach, message targeting and honing, the synergy between concept, copy and layout/execution) 1-40 pts. Quality of Execution (How well the idea was executed (visual appeal, the tone of voice, chosen media, placement, etc.) 1-20 pts. Ability to Persuade (How well did the creative move the target audience closer to the action or a encourage a change in thoughts) 1-20 pts. Judges Power Points (used at the discretion of judges to boost certain submission which they identify as exemplary – 0-5 pts.
Level of Awards – Winning entries received the rank of Bronze, Silver, Gold, and Best of Show.
How selective is winning? This year there were approximately 5% bronze, 5% silver, 1.25% gold, and .005 best of show.
Who may order an award trophy? Bronze, Silver, Gold, and Best of Show winners are eligible to trophies.
Who may order vellum certificates? Bronze, Silver, Gold, and Best of Show winners are eligible to order mailed vellum certificates.
Do I have to pay an “acceptance fee” to be a winner? Absolutely not. We’re not one of those awards. Once you win, you have won. Take advantage of all of the benefits of being a winner: bragging rights, winner-controlled profiles, publicity tools and association with the quarter-century-old Summit Awards. Those who want bling, we have it.
What competitions are conducted by the Summit International Award? The SIA organization conducts three competitions annually:
- The Summit Creative Award (SCA) – Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries.
- The Summit Marketing Effectiveness Award (MEA) – A unique competitive arena where the judging criteria is based on the true purpose of marketing communications; to influence the consumer’s knowledge, attitudes, and beliefs. Creative samples and a short brief are included in the evaluation.
- The Summit Emerging Media Award (EMA) – Created to identify the world’s communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored and examined.
Level of Award Winners – Winners received the rank of Bronze, Silver, Gold, or Best of Show awards.
| Winner’s Benefit | Bronze | Silver | Gold | Best of Show |
| Digital Verification | X | X | X | X |
| Paper Certificates – mailed | X | X | X | X |
| Directory listing | X | X | X | X |
| Summit-hosted Microsite | X | X | X | X |
| Publicity Tools | X | X | X | X |
| Trophies – Composite | X | X | X | X |
| Trophies – Crystal | X | X | X | X |
| Winner Gallery | X | X | X | X |
| Gold+ Gallery | X | X | ||
| Best of Show Gallery | X |
