SCA Categories – Summit Awards

SCA Categories

A list of Summit Creative Award categories is offered below. Your entry will compete only with other entries in the same category. Multiple categories may apply to your entry; choose the one that fits best. You may also enter the same (or different) work in multiple categories; your work will be judged separately in each category against its competitors, and therefore multiple entry fees apply.

MARKETING MATERIALS/COLLATERAL
– Annual Report
– Brochure
– Book/Journal/Magazine
– Card/Announcement/Invitation
– Display/Trade Show/Exhibit/POP
– Logo Design– B2B
– Logo Design – Consumer
– Catalog/Newsletter/Webletter
– Package Design
– Poster – Single
– Poster Campaign
– Print Materials – Other
– Print Materials Campaign
– Sales Kits/Informational Sheets/Flyers
– Stationery / Corporate ID
– Specialty Item/Giveaway/Leave-behind

DIRECT MARKETING (Direct Mail)
– Direct Marketing – B2B
– Direct Marketing – Consumer

PRINT ADVERTISING
– B2B/Trade Advertising – Single
– B2B/Trade Advertising – Campaign
– Consumer Newspaper/Magazine – Single
– Consumer Newspaper/Magazine Campaign

OUT-OF-HOME/OUTDOOR
– Outdoor– Single
– Outdoor Campaign
– Signage/Environmental/Ambient

COMMERCIALS | INTERNET/TV/RADIO
(online, broadcast, cable, streaming, on demand, satellite)
– TV/Commercial Spot $25,000+
– TV/Commercial Spot $5,000 to $25,000
– TV/Commercial Spot under $5,000
– Health/Medicine Commercial
– Product/Service Commercial
– Programming/Branded Content
– Retail Commercial
– TV/Commercial – Other
– TV/Commercial Campaign
– Radio Campaign
– Radio Single Spot

INTERACTIVE MEDIA
– Consumer Interactive Media
– B2B Interactive Media

WEBSITES
– B2B Website
– Consumer Website
– Education Website
– Government Website
– Health/Medicine Website
– Membership Website
– Microsite
– Non-profit Website
– Product/Service Website
– Travel/Tourism/Nature Website

VIDEOS (Off & Online)
– Corporate Video
– Education Video
– Employee Communication Video
– Government Video
– Health/Medicine Video
– Not-for-profit Video
– Product/Service Promotion Video
– Travel/Tourism/Nature Video
– Video Series/Campaign
– Video $25,000+
– Video $5,000 – $25,000
– Video under $5,000

REDESIGN/REBRAND (before/after)

– Complete Rebrand/Redesign
– Marketing/Advertising Redesign
– Logo Redesign
– Website Redesign

PUBLIC SERVICE
(Encourages support for a public/broad-interest cause or movement.)
– Public Service Campaign
– Public Service Print
– Public Service Television/Video/Audio

PUBLIC RELATIONS PROGRAMS

BEST IDEA NEVER PRODUCED

STUDENT COMPETITION
– Student Competition – Single entry
– Student Competition – Campaign entry
– Student Competition – Conceptual Product/Service/Idea

INDIVIDUAL CRAFT or TECHNIQUE
– Animation/Graphics
– Illustration
– Photography
– Video Direction

ONLINE/DIGITAL/SOCIAL MEDIA
– Branded Content
– Online Campaign
– Email/Mobile Marketing
– Engagement/Experiential/VR
– Online Newsletter/Magazine
– Other Online Advertising/Marketing
– Social Media Campaign

CAMPAIGNS –
INTEGRATED/MIXED MEDIA
(One common campaign theme.)
– B2B Integrated Campaign
– Complete Branding Campaign
– Consumer Integrated Campaign
– Guerrilla/Unconventional Marketing
– Not-for-profit Integrated Campaign

INDUSTRY SELF-PROMOTION (Includes all materials promoting advertising agencies, web, graphic designers, etc.)
– Industry Self-promotion – Campaign
– Industry Self-promotion – Collateral
– Industry Self-promotion – Video
– Industry Self-promotion – Websites/Interactive Media

INDUSTRY SPECIFIC MARKETING
(Industry Specific Marketing competes alongside entries within a specific industry.)
– Product/Services Marketing
– Education Marketing
– Financial Marketing
– Government Marketing
– Health/Medicine Marketing
– Non-Profit Marketing
– Political Marketing

NEW CATEGORIES
AUDIENCE SPECIFIC MARKETING
(Audience Specific Marketing competes alongside entries targeting a specific demographic/phychographic. Age ranges are appoximate.)
– Baby Boomer (1944-1964)
– Generation X (1965-1979)
– Millennial (1980-1994)
– Generation Z (1995-2015)