SCA Categories – Summit Awards

SCA Categories

A list of Summit Creative Award categories is offered below. Your entry will compete only with other entries in the same category. Multiple categories may apply to your entry; choose the one that fits best. You may also enter the same (or different) work in multiple categories; your work will be judged separately in each category against its competitors, and therefore multiple entry fees apply.

NEW CATEGORIES

2020 PANDEMIC RESPONSE
Advertisers and their agents are pivoting quickly and adjusting their marketing strategies. Messaging is delicate, turnaround is fast, but the need is paramount. This category is for creative entries that, either overtly or covertly, address the market during the Coronavirus pandemic. Segmented by Single and Campaign Entries. Inclusive of all media and industries.

– Coronavirus – Single Entry
– Coronavirus – Campaign

AUDIENCE-SPECIFIC MARKETING
Audience-specific marketing, also referred to as Generational Marketing, is a marketing approach that uses generational segmentation in marketing communication. Entries compete alongside entries targeting a specific demographic/psychographic. Age ranges are approximate.

– Baby Boomer (1944 -1964)
– Generation X (1965 -1979)
– Millennial (1980 -1994)
– Generation Z (1995 -2015)

MARKETING MATERIALS/COLLATERAL
– Annual Report
– Brochure
– Book/Journal/Magazine
– Card/Announcement/Invitation
– Display/Trade Show/Exhibit/POP
– Logo Design– B2B
– Logo Design – Consumer
– Catalog/Newsletter/Webletter
– Package Design
– Poster – Single
– Poster Campaign
– Print Materials – Other
– Print Materials Campaign
– Sales Kits/Informational Sheets/Flyers
– Stationery / Corporate ID
– Specialty Item/Giveaway/Leave-behind

DIRECT MARKETING (Direct Mail)
– Direct Marketing – B2B
– Direct Marketing – Consumer

PRINT ADVERTISING
– B2B/Trade Advertising – Single
– B2B/Trade Advertising – Campaign
– Consumer Newspaper/Magazine – Single
– Consumer Newspaper/Magazine Campaign

OUT-OF-HOME/OUTDOOR
– Outdoor– Single
– Outdoor Campaign
– Signage/Environmental/Ambient

WEBSITES
– B2B Website
– Consumer Website
– Education Website
– Government Website
– Health/Medicine Website
– Membership Website
– Microsite
– Non-profit Website
– Product/Service Website
– Travel/Tourism/Nature Website

COMMERCIALS | INTERNET/TV/RADIO
(online, broadcast, cable, streaming, on-demand, satellite)
– TV/Commercial Spot $25,000+
– TV/Commercial Spot $5,000 to $25,000
– TV/Commercial Spot under $5,000
– Health/Medicine Commercial
– Product/Service Commercial
– Programming/Branded Content
– Retail Commercial
– TV/Commercial – Other
– TV/Commercial Campaign
– Radio Campaign
– Radio Single Spot

VIDEOS (Off & Online)
– Corporate Video
– Education Video
– Employee Communication Video
– Government Video
– Health/Medicine Video
– Not-for-profit Video
– Product/Service Promotion Video
– Travel/Tourism/Nature Video
– Video Series/Campaign
– Video $25,000+
– Video $5,000 – $25,000
– Video under $5,000

INTERACTIVE MEDIA
– Consumer Interactive Media
– B2B Interactive Media

REDESIGN/REBRAND (before/after)
– Complete Rebrand/Redesign
– Marketing/Advertising Redesign
– Logo Redesign
– Website Redesign

INDUSTRY SPECIFIC MARKETING
(Industry Specific Marketing competes alongside entries within a specific industry.)
– Product/Services Marketing
– Education Marketing
– Financial Marketing
– Government Marketing
– Health/Medicine Marketing
– Non-Profit Marketing
– Political Marketing

ONLINE/DIGITAL/SOCIAL MEDIA
– Branded Content
– Online Campaign
– Email/Mobile Marketing
– Engagement/Experiential/VR
– Online Newsletter/Magazine
– Other Online Advertising/Marketing
– Social Media Campaign

CAMPAIGNS –
INTEGRATED/MIXED MEDIA
(One common campaign theme.)
– B2B Integrated Campaign
– Complete Branding Campaign
– Consumer Integrated Campaign
– Guerrilla/Unconventional Marketing
– Not-for-profit Integrated Campaign

INDUSTRY SELF-PROMOTION (Includes all materials promoting advertising agencies, web, graphic designers, etc.)
– Industry Self-promotion – Campaign
– Industry Self-promotion – Collateral
– Industry Self-promotion – Video
– Industry Self-promotion – Websites/Interactive Media

PUBLIC SERVICE
(Encourages support for a public/broad-interest cause or movement.)
– Public Service Campaign
– Public Service Print
– Public Service Television/Video/AudioPUBLIC RELATIONS PROGRAMS

BEST IDEA NEVER PRODUCED

STUDENT COMPETITION
– Student Competition – Single entry
– Student Competition – Campaign entry
– Student Competition – Conceptual Product/Service/Idea

INDIVIDUAL CRAFT or TECHNIQUE
– Animation/Graphics
– Illustration
– Photography
– Video Direction