SCA Categories – Summit Awards

SCA Categories

A list of Summit Creative Award categories is offered below. Your entry will compete only with other entries in the same category. Multiple categories may apply to your entry; choose the one that fits best. You may also enter the same (or different) work in multiple categories; your work will be judged separately in each category against its competitors, and therefore multiple entry fees apply.

MARKETING MATERIALS/COLLATERAL
– Annual Report
– Brochure B2B
– Brochure Consumer
– Book/Journal/Magazine
– Card/Announcement/Invitation
– Display/Trade Show/Exhibit/POP
– Logo Design
– Catalog/Newsletter/Webletter
– Package Design
– Poster – Single
– Poster Campaign
– Print Materials – Other
– Print Materials Campaign
– Sales Kit
– Specialty Item
– Stationery / Corporate ID

DIRECT MARKETING (Direct Mail)
– B2B Direct Marketing
– Consumer Direct Marketing

PRINT ADVERTISING
– B2B/Trade – Single
– B2B/Trade Campaign
– Consumer Newspaper/Magazine – Single
– Consumer Newspaper/Magazine Campaign

OUT-OF-HOME/OUTDOOR
– Ambient/Environmental
– Billboard
– Outdoor Campaign
– Signage
– Transit/Airport/Kiosk

TV/VIDEO | RADIO/AUDIO
(broadcast, cable, streaming, on demand, online, satellite)
– TV/Commercial Spot $25,000+
– TV/Commercial Spot $5,000 to $25,000
– TV/Commercial Spot under $5,000
– Health/Medicine Commercial
– Product/Service Commercial
– Retail Commercial
– Television – Other
– Television/Commercial Campaign
– Radio Campaign
– Radio Spot under $1,000
– Radio Spot $1,000+

WEBSITES
– B2B Website
– Consumer Website
– Education Website
– Government Website
– Health/Medicine Website
– Membership Website
– Microsite
– Non-profit Website
– Product/Service Website
– Travel/Tourism/Nature Website

INTERACTIVE MEDIA
– Consumer Interactive Media
– B2B Interactive Media

VIDEOS (Off & Online)
– Corporate Video
– Education Video
– Employee Communication Video
– Government Video
– Health/Medicine Video
– Not-for-profit Video
– Product/Service Promotion Video
– Travel/Tourism/Nature Video
– Video Series/Campaign
– Video $25,000+
– Video $5,000 – $25,000
– Video under $5,000

REDESIGN/REBRAND (before/after)
– Marketing/Advertising Redesign
– Complete Rebrand/Redesign
– Logo Redesign
– Website Redesign

PUBLIC SERVICE ANNOUNCEMENT
(PSAs encourage support for a public/broad-interest cause or movement.)
– Campaign
– Print
– Television/Internet/Radio
– Video

ONLINE/DIGITAL/SOCIAL MEDIA
– App
– Branded Content
– Online Campaign
– Email/Mobile Marketing
– Engagement/Experiential
– Online Newsletter/Magazine
– Other Online Advertising/Marketing
– Social Media Single
– Social Media Campaign

CAMPAIGNS –
INTEGRATED/MIXED MEDIA
(One common campaign theme.)
– B2B Integrated Campaign
– Complete Branding Campaign
– Consumer Integrated Campaign
– Guerrilla/Out-of-the-box Marketing
– New Product/Service Launch
– Not-for-profit Integrated Campaign

INDUSTRY SELF-PROMOTION (Includes all materials promoting advertising agencies, web, graphic designers, etc.)
– Campaign
– Collateral
– Video
– Websites/Interactive Media

INDUSTRY SPECIFIC MARKETING
(Industry Specific Marketing competes alongside entries within a specific industry.)
– Product/Services Marketing
– Education Marketing
– Financial Marketing
– Government Marketing
– Health/Medicine Marketing
– Non-Profit Marketing
– Political Marketing

– PUBLIC RELATIONS PROGRAMS

– BEST IDEA NEVER PRODUCED

STUDENT COMPETITION
– Single entry
– Campaign entry
– Conceptual Product/Service/Idea

INDIVIDUAL CRAFT or TECHNIQUE
– Animation
– Copywriting
– Editing/Effects
– Graphics
– Illustration
– Photography
– Video Direction