Summit Creative Award – Summit Awards

Celebrating 24-Years of Creative Excellence

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out in the crowd. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 24-year competition – the first and best of its kind.

Our organization, whose aim is to laud the creative work of less-than-huge agencies make competition affordable and accessible. We offer streamlined internet submissions, many ways to tout winner’s achievements, and a friendly, knowledgeable customer service staff. Award certificates and internet medallions are free to winners, and elegant custom trophies are optionally available as well.

Summit Awards offers:Who Should Enter:
International recognition
Prestigious 24-year reputation
Reputable blind judging
Affordable entry cost
Signature, custom trophies
No required "acceptance fee" for winners
Friendly, knowledgeable customer support
Microsite
Positive exposure
Advertising, Digital, and PR Agencies
In-house Marketing/Creative Departments
Video and Audio Production Firms
Web Designers
Creative Boutiques
Interactive Agencies
Freelance Professionals
Media Outlets
Graphic Designers

Eligibility
The Summit Creative Award is exclusively for companies, boutiques, and individuals with annual billings below $30 million (see SCA Guidelines for more information).

Judging scope
Each category employs slightly different judging criteria. Broadly, the following is the SCA judging criteria:

  • The strength of Concept/Ideation/Big Idea (originality and uniqueness of approach, message targeting and honing, the synergy between concept, copy and layout/execution) 1-20 pts.
  • Quality of execution (How well the idea was executed (visual appeal, the tone of voice, chosen media, placement, etc.) 1-10 pts.
  • Ability to communicate and persuade (How well did the creative move the target audience closer to the action or a encourage a change in thoughts) 1-10 pts.
  • Judges Power Points (used at the discretion of judges to boost certain submission which they identify as exemplary) – 0-10 pts.

Winners
Winning entries receive the coveted Best of Show, Gold, Silver, Bronze or Finalist awards. Our signature custom trophies are a symbol of creative excellence and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication success.

Judges select Best of Show from among Gold winning entries. To ensure SCA and winner’s integrity, the competition’s bylaws limit the number of winning entries.

Summit Creative Award Finalist Summit Creative Award Bronze Summit Creative Award Silver Summit Creative Award Gold Summit Creative Award Best of Show Summit Creative Award Judges Choice

Benefits 
Association with the prestige of the Summit Awards competition is press-worthy and garners media exposure.

The Summit Awards is committed to helping winners make the most of their success. Winners are publicized through various media, social networks and at the award’s website: www.summitawards.com.

The Summit Awards is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners’ sites. Past winners have had thousands of visitors explore their microsite profiles, increasing their website’s prominence and visibility on the internet.

These microsite profiles offer an easy-to-use, built-in WYSIWYG editor, space to upload images of winning entries, and links to winners portfolios. The meta tag spider locates winner’s sites meta tags which significantly increase web rankings. These profiles are visited by companies who search out winners’ accomplishments while making decisions about where to invest their advertising dollars.

Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted fee structures for students. Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email sia@summitawards.com for details.