The Summit Creative Award is exclusively for companies, boutiques, and individuals with annual billings below $30 million (see SCA Guidelines for more information). Judging scope
Each category employs slightly different judging criteria. Broadly, the following is the SCA judging criteria:
The strength of Concept/Ideation/Big Idea (originality and uniqueness of approach; message targeting, and honing; the synergy between concept, copy, and layout/execution) 1-20 pts.
Quality of execution (How well the idea was executed (visual appeal, the tone of voice, chosen media, placement, etc.) 1-10 pts.
Ability to communicate and persuade (How well did the creative move the target audience closer to the action or encourage a change in thoughts) 1-10 pts.
Judges’ power points (used at the discretion of judges to boost submissions they identify as exemplary) 0-10 pts. Winners
Winning entries receive the coveted Best of Show, Gold, Silver, Bronze, or Finalist awards. Our signature custom trophies are a symbol of creative excellence and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication success.
Judges select Best of Show from among Gold-winning entries. To ensure SCA and winner’s integrity, the competition’s bylaws limit the number of winning entries. Benefits
Association with the prestige of the Summit Awards competition is press-worthy and garners media and social exposure.
The Summit Awards is committed to helping winners make the most of their success. Winners are publicized through various platforms, social networks and at the award’s website: www.summitawards.com.
The Summit Awards is the only awards organization to offer winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website, which drives traffic to winners’ sites. Past winners have had thousands of visitors explore their microsite profiles, increasing their website’s prominence and visibility on the internet.
These microsite profiles offer an easy-to-use, built-in WYSIWYG editor, space to upload images of winning entries, and links to winners portfolios. The meta tag spider locates winners' sites meta tags which significantly increase web rankings. These profiles are visited by companies who search out winners’ accomplishments while making decisions about where to invest their advertising dollars. Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted fee structures for students. Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email firstname.lastname@example.org for details.