Saltwater Creative + Technology / Portsmouth, NH – USA
Title: “ATAC Integrated Campaign” – Best of Category
Educate our target on the program offering that ATAC has to offer and the employment opportunities that it can lead to. As mentioned previously, New Hampshire’s manufacturing industry has shifted from traditional mill work toward high-tech smart manufacturing over the last 15 years. This means that the word “factory” may conjure images of menial labor in a dark, dirty, industrial revolution-type environment when the reality is that smart manufacturing work is done in sleek labs with cutting edge equipment that requires advanced skills. In order to successfully shift this perception, we must also communicate the potential for career growth that the manufacturing industry has to offer and how ATAC can help reach that potential.