Rinaldi Communication Marketing / Montreal, QC – Canada
Title: “Dominate The Elements-Montreal Auto Show” – Best of Category
As part of the 2013 Montreal Auto Show, the Quebec Subaru Dealers’ Association wanted to once again push the boundaries of creativity and to take advantage of the site and its surroundings. The characteristics of the vehicles inspired the creation of a visual environment that included sound effects for every Subaru model in each of the Palais des Congres parking lot elevators (4). The creative needed to captivate the visitors and transport them into different environmental elements: a forest, mountain, city center or even the very heart of a winter environment, and encourage them to visit the Subaru stand.