MOST / Irvington, NY – US
Title: “MOST” – Best of Category
NAR and MOST established a fully integrated communications campaign to establish confidence with home buyers about the long-term benefits of homeownership, buying opportunities in the changing real estate market and the value of working with a REALTOR® in these difficult times. A website – HousingMarketFacts.com – was also developed as a place where consumers could go to learn more about key information, such as the recently announced $8,000 first-time homebuyer tax credit. Locally, “Surround Sound” was introduced to provided PR training and common talk points to state and local association for use with their local press.