MEA Guidelines – Summit Awards

MEA Guidelines

Eligibility

The Summit Marketing Effectiveness Award (Summit MEA) allows marketing and advertising companies to demonstrate their ability to influence consumer’s knowledge, attitudes and beliefs.

  • Summit MEA is open to both individuals, and companies of any size.
  • All work submitted must have been completed within the last two calendar years up through the final deadline.
  • Entries may not have been previously entered in the Summit MEA competition unless 51% of the work has been revised.
  • All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards. The SIA may request proof of initial production, publication and/or air date. The awards may request proof of initial production, publication and/or air date.
  • A written translation or adaptation must accompany non-English entries.
  • There is no limit to the number of entries a contestant may enter.
  • Some entries may qualify for multiple categories; if so, treat as separate submissions.
  • The Awards and its jury reserve the right to reclassify entries if incorrectly entered or are deemed to be more competitive elsewhere.
  • Judges reserve the right to make no award in a category if submissions do not meet their expectations.
  • We respect and acknowledge the intellectual copyright of the entering firms’ creative work and we will fully protect those rights.

Entry Definitions

  • Single Entry is one piece of creative execution, ie. brochure, website, annual report, TV spot, logo, website, outdoor, direct mail.
  • Campaigns consist of at least two separate executions in one or more media.

Winner announcement

  • November

Entry Preparation

Each Summit MEA entry is accompanied by pertinent project information. Answers to the following fields are used by the Board of Judges for evaluation:

  • Background/Overview, audience, competitive landscape, constraints/limitations, objective, strategies & desired response, creative execution, and results.

Size:  Keep uploads under 100 megs.

Accepted files:

Images: jpeg, jpg, gif, png
Documents: pdf, doc
Audio: mp3, aac, amr, flac, wma, wav, m4a, m4p
Video: flv, mp4, mkv, 3gp, mpg, mpeg, mov, avi, wmv

Not accepted files:

Do not submit files which force judges to install or locally-download including .exe, .zip, .tar, .tgz, .taz, .z, or .gz. Email us with questions or to suggest workarounds.

Television/Radio/Video

  • Keep files under 100 megs. If larger, please host on outside server.

Print-oriented Items

  • Save and upload as individual jpgs or one pdf.

Websites, Online Entry, Online Application Preparation 

  • Submit URL in URL field.
  • For apps not able to be accessed via a URL, provide a short video, PowerPoint or another demonstration method to help present the submission.