Essencius / Copenhagen – Denmark
Title: “Coca-Cola Arctic Home” – Best of Category
The overall campaign message evoked different emotions in the target group. The activation leveraged real world consequences, showing that if nothing is done to help improve the Arctic, then the polar bears will slowly disappear. – 35,266 people interacted with the Arctic Home Facebook tab over the 60-hour campaign period – 10,337 people liked and shared the message – extensive coverage in other online and offline media – it was broadcast by international news to millions.