Context Creative – Summit Awards

Context Creative

Public Service/Advocacy
Context Creative

Context Creative / Toronto, ON – Canada

Title: “Electrical Safety Campaign” – Best of Category
Client: Toronto Hydro

Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.