The SIA organization conducts three competitions annually:
The Summit Creative Award (SCA) - Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries.
The Summit Marketing Effectiveness Award (MEA) - A unique competitive arena where the judging criteria is based on the true purpose of marketing communications; to influence the consumer’s knowledge, attitudes, and beliefs. Creative samples and a short brief are included in the evaluation.
The Summit Emerging Media Award (EMA) - Created to identify the world's communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored and examined.
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?
The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.
In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.
We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.
Service opportunities and timing:
Summit Creative Award, May/June
Summit Marketing Effectiveness Award, Sept/Oct
Summit Emerging Media Award, Nov/Dec
All Judging is performed online using the SIA secure jury portal.
Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.