• 2016 Summit MEA

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
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  • Industry Self Promotion
    Wilde Agency

    Wilde Agency / Westwood, MA - USA

    Title: "MindCamp Beta" - Best of Category

    Site traffic: 2,173 visitors, Open Rate: 23.65%, Conversion Rate: 10.03%, Percentage of players who provided contact info: 42%

    Read More
  • Healthcare/Medicine
    ChappellRoberts  ChappellRoberts

    ChappellRoberts / Tampa, FL - USA

    Title: "Doc1st ER" - Best of Category
    Client: Florida Hospital

    Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

    Read More
  • Broadcast Advertising
    COMAS INTERACTIVE COMAS INTERACTIVE

    Comas Interactive / Seoul, Republic of Korea

    Title: "How do you make a premium ice cream?" - Best of Category
    Client: Binggrae

    From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.

    Read More
  • Public Service/Advocacy
    Context Creative

    Context Creative / Toronto, ON - Canada

    Title: "Electrical Safety Campaign" - Best of Category
    Client: Toronto Hydro

    Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.

    Read More
  • Video
    Deloitte - Arlington

    Deloitte - Arlington / Arlington, VA - USA

    Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
    Client: Deloitte

    With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.

    Read More
  • Website
    GUZEL SANATLAR REKLAMCILIK

    Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey

    Title: "Queen Central Park Website" - Best of Category
    Client: Sinpas Gyo

    Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

    Read More
  • Integrated/Mixed Media/Ad Campaign
    Orlando Magic

    Orlando Magic / Orlando, FL - USA

    Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
    Client: Orland Magic

    Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.

    Read More
  • Financial
    Sammons Retirement Solutions Inc.

    Sammons Retirement Solutions Inc. / Sioux Falls, SD - USA

    Title: "No Brown M&Ms" - Best of Category
    Sammons Retirement Solutions

    The campaign resulted in nearly $14 million in opportunity and an impressive 40.52% conversion rate.

    Read More
  • Government Marketing
    Utah Interactive

    Utah.Gov / Salt Lake City, UT - USA

    Title: "Utah.Gov Alexa Skill" - Best of Category
    Client: The State of Utah

    The objective is for drivers to learn about the service and be able to use the service to successfully review for and pass the Utah driver test.

    Read More
  • Print Advertising
    watermark marketing management

    watermark marketing management / Dubai, Dubai - UAE

    Title: "Microsoft Anti Piracy Campaign" - Best of Category
    Client: Microsoft

    The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.

    Read More
  • Online Advertising and Marketing
    Catalyst

    Catalyst / Newton, MA - USA

    Title: "Driving Reach, Surpassing Goals"
    Best of Category
    Client: COVERGIRL

    Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;

    Read More
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Eligibility:

The Summit Marketing Effectiveness Award (Summit MEA) allows marketing and advertising companies to demonstrate their ability to influence consumer's knowledge, attitudes and beliefs.  

  • Summit MEA is open to both individuals and companies of any billing size.
  • All work submitted must have been completed within the last two calendar years up throught the final deadline.
  • All entries must have both creative sample and brief
  • Entries may not have been previously entered in the Summit MEA competition unless 51% of the work has been revised.
  • All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards. The SIA may request proof of initial production, publication and/or air date. The awards may request proof of initial production, publication and/or air date.
  • A written translation or adaptation must accompany non-English entries.
  • There is no limit to the number of entries a contestant may enter.
  • Some entries may qualify for multiple categories; if so, treat as separate submissions.
  • The Awards and its jury reserves the right to reclassify entries if incorrectly entered or are deemed to be more competitive elsewhere.
  • Judges reserve the right to make no award in a category if submissions do not meet their expectations.
  • All entries become the property of the SIA and cannot be returned. We respect and acknowledge the intellectual copyright of the entering firms' creative work and we will fully protect those rights.

 

Judging:

The SIA has the distinct foresight to use world-class judges in the industry and previous top SCA, MEA and EMA winners that have the know-how to evaluate the merits of advertising effectiveness.  Entries are judged against a benchmark that indicates quality effectiveness, and Platinum winning entries will compete for the Best of Category Award. This means that winners not only meet a minimum standard, but truly stand out from the crowd.

Judges evaluate each entry's Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences' knowledge, attitudes or beliefs.  Respected creative professionals with a depth of industry experience sit on our judging panel.

The Awards employs stringent evaluation criteria and blind judging; company names are withheld. Judging lasts from late July through August. Entrants are notified of award results electronically, and winners are sent a congratulatory packet by standard mail late-August.

 

Judging scope:

  • The Big Idea - Strength of creative approach relative to audience and product/service/idea.
  • Strategies used to overcome barriers.
  • Does it move the audience closer to action through the use of creative execution and strategic planning?
  • Does it influence, change or reinforce the knowledge, attitudes or beliefs of the audience?

 

Who Should Enter:

  • Advertising and Public Relations Agencies
  • In-house Marketing/Creative Departments
  • Video and Audio Production Firms
  • Web Designers
  • Creative Boutiques
  • Interactive Agencies
  • Freelancer Professionals
  • Television/Radio Stations
  • Graphic Designers
  • Display/Package Design Companies

Summit Marketing Effectiveness Awards offers:

  • International recognition
  • Prestigious 22-year reputation
  • Reputable blind judging
  • Affordable entry cost
  • Signature, custom trophies
  • No required "acceptance fee" for winners
  • Friendly, knowledgeable customer support
  • Industry assistance for freelance individuals

 

Level of Awards:

  • Best of Category
  • Platinum – Communication that achieves the highest degree of effect.
  • Silver – Communication that reaches the level of influential impact.

 

Why Enter:

  • Reinforce relationships with existing clients
  • Attain international recognition
  • Attract new accounts
  • Reward employees, partners and subcontractors
  • Motivate creative teams

 

Winners:

Winning entries receive the coveted Best of Category, Platinum, or Silver Awards. Our high-quality custom trophies are a symbol of excellence, and demonstrate that your firm has achieved the pinnacle of advertising and marketing communication.  Please see the award's website for the optional trophy selections available to winners.

Judges select Best of Category from among Platinum winning entries. To protect the Summit MEA and winner's integrity, the competition's bylaws limit the number of winning entries.

SIA judges from around the globe participate on our jury panels. They represent small, medium and large firms and universities, and all are tops in their fields. Judges are from entities such as: MCN, Wieden & Kennedy, Tribal DDB, Turner Studios, BBDO, Grey Advertising, Autumn:01, TBWA/Chiat/Day, Restaurant.com, Young and Rubicam, The Art Institute, New York University, Elevator, Y&R, TBWA, Ogilvy, Saatchi & Saatchi, and XM - Hong Kong.

 

Submission Pricing & Date Windows:

Early Bird

Standard

Eleventh Hour

Apr 20 - June 6

June 7 - July 25

June 26 - Aug 12

 

 
  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief

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Summit International Awards
PO Box 10003
Portland, OR 97296
United States of America
 

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, April/May

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

All Judging is performed online using the SIA secure jury portal. 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

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