Congratulations; another benefit of being an SIA winner.
Brian McAndrew, President:
Although I have always been drawing, painting or doing something creative, I sort of mark 1976 as the begining. From then till the end of 1984, was when most of my original paintings and drawings were done. Those early times involved shows of my original paintings in Ontario and later in BC and In 1983, formed BEYOND GRAPHIX, to help market my original art.
In 1989, I got my first taste of publishing as cut and paste artist in a community paper and 23 years later, in March of 2012, I formed Vicom Design Inc., in order to publish The Kettle Valley Express.
South Central BC and it's Rail Trails are a world class vacation destination but due to many reasons, have never been marketed very well. Also in 1986 a highway short cut across British Columbia was put in which significantly reduced the traffic and economy traveling along Crows Nest Highway #3 through South Central BC. and 3 provincial tourism regions. The nature of these tourism regions made it hard to promote BC Rail Trails, part of the Trans Canada Trail running through it.
The Kettle Valley Express was created as a way to overcome those restrictions and join all the Trail and Tourism stakeholders together to market South Central BC and the Rail Trails as a world class vacation destination.
The popularity and growth of the KVE was so good, that while gathering info and advertising for the 4th issue, one of the provincial regional tourism agencies, Thompson Okanagan Tourism Agency entered a co-funding partnership with us and doubled that for the 5th issue now in production. More major stakeholders are joining and our provincial agency, Destination BC, will be getting involved this year as well.
Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?
The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.
In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.
We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.
Service opportunities and timing:
Summit Creative Award, May/June
Summit Marketing Effectiveness Award, Sept/Oct
Summit Emerging Media Award, Nov/Dec
All Judging is performed online using the SIA secure jury portal.
Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.