Online Advertising and Marketing
Catalyst / Newton, MA - USA
Title: "Driving Reach, Surpassing Goals"
Best of Category
Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;