Subplot Design Inc / Vancouver, BC - Canada
Title: "Tall Tales Series" - Best of Category
Client: Old Yale Brewing
Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.