North Strategic / Toronto, ON - Canada
Title: "Social Flyer" - Best of Category
Client: Sport Chek
The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time.