Cornerstone

Public Service/Advocacy
Cornerstone

Cornerstone / New York, NY - USA

Title: "Share The Sound of An AIDS Free Generation" - Best of Category
Client: Coca-Cola (RED)

We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.

Dice

Outdoor Advertising
Dice Dice

Dice / New York, NY - USA

Title: "The Hottest Tech Talent" - Best of Category
Clent: Dice

Tech unemployment is extremely low, falling to 2.5 percent on average in June. Some developer roles can be less than 1 percent. The tech recruiting industry is hot, and our customers are always looking for the latest tools to get to talent first.

Eclipse Creative

Online Advertising and Marketing
Eclipse Creative 

Eclipse Creative / Victoria, BC - Canada

Title: "Beyond Words Campaign" - Best of Category
Client: Tourism Victoria

The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.

Hayes Image

Logo Design
Hayes Image

Hayes Image / Winchelsea, VI - Australia

Title: "Eclipse Logo" - Best of Category
Client: Eclipse

After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.

Hook

Website
Hook

Hook / Ann Arbor, MI - USA

Title: "The A-Z of YouTube: Celebrating 10 Years" - Best of Category
Client: YouTube

 

North Strategic

Social Media Marketing
North Strategic

North Strategic / Toronto, ON - Canada

Title: "Social Flyer" - Best of Category
Client: Sport Chek

The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time. 

 

Ogilvy - New York

Business to Business – Collateral Materials
Ogilvy - New York  8981

Ogilvy / New York, NY - USA

Title: "Welcome to the Waitless World" - Best of Category
Client: IBM Power Systems

4.3 Million Twitter impressions
17.2 Million Facebook impressions
2.3 Million LinkedIn Impressions
6,700 Slideshare views
630,000 video impressions via Tremor
390 Kiosk Blink Test Users and
10,800 organic impressions of the Blink Test tweets
980 new followers on social media

Ogilvy & Mather - Chicago

Integrated/Mixed Media/Ad Campaign
Ogilvy & Mather - Chicago  Ogilvy & Mather - Chicago

Ogilvy & Mather / Chicago, IL - USA

Title: "Synchrony Financial 2014 Brand Launch - Partnership" - Best of Category
Client: Synchrony Financial

During the 15-week launch, aided awareness nearly doubled (38% to 62%) with Business Prospects, and maintained healthy levels with Business Clients (98% throughout campaign).

Subplot Design Inc

Redesign - Rebrand
Subplot Design Inc  Subplot Design Inc

Subplot Design Inc / Vancouver, BC - Canada

Title: "Tall Tales Series" - Best of Category
Client: Old Yale Brewing

Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.

 

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