Online Advertising and Marketing
Eclipse Creative / Victoria, BC - Canada
Title: "Beyond Words Campaign" - Best of Category
Client: Tourism Victoria
The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.
Hayes Image / Winchelsea, VI - Australia
Title: "Eclipse Logo" - Best of Category
After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.