KPMG International / Toronto,Ontario - Canada
Title: "World Economic Forum Live" - Best of Category
Client: KPMG International
Given that the organization is a professional services firm (akin to B2B), the sales cycle is quite long compared to many traditional and B2C firms, and thus defining a pipeline is not a straightforward process. Enhancing brand awareness and perception is imperative, especially with several large competitors who offer similar services. While other organizations created areas for WEF discussion, they used their channels to push their own key messages; our company focused on fulfilling users' needs, making WEFLIVE tremendously successful in engaging users and generating brand awareness.