KPMG International

Social Media Marketing
KPMG International

KPMG International / Toronto,Ontario - Canada

Title: "World Economic Forum Live" - Best of Category

Client: KPMG International

Given that the organization is a professional services firm (akin to B2B), the sales cycle is quite long compared to many traditional and B2C firms, and thus defining a pipeline is not a straightforward process. Enhancing brand awareness and perception is imperative, especially with several large competitors who offer similar services. While other organizations created areas for WEF discussion, they used their channels to push their own key messages; our company focused on fulfilling users' needs, making WEFLIVE tremendously successful in engaging users and generating brand awareness.

Capstrat

Education Marketing
Capstrat

Capstrat / Raleigh, NC - USA

Client: Amercian Institute of Certified Public Accountants

Title: "Community College Professor Toolkit" - Best of Category

 

Expedia Media Solutions

Integrated/Mixed Media/Ad Campaign
Expedia Media Solutions

Expedia Media Solutions / Bellevue, WA - USA

Title: "Find Yours" - Best of Category

Client: Expedia Media Solutions

Find Yours has become the brand’s most successful marketing campaign over the past several years and this seismic shift in the company’s marketing strategy has transformed the way the company interacts with consumers. In spite of the increase of competition and the potential decrease of OLTAs’ collective share of online bookings, the company’s flagship brand revenue grew an astounding 17% year over year and site traffic to the principal ecommerce domain grew an average of 5.5% month to month from the launch of the campaign in July 2012. The campaign created a lot of buzz among consumers, generating nearly 1.8 billion media impressions, 26 million Facebook impressions and 4.2 million Twitter impressions.

Havas Media Middle East

Integrated/Mixed Media/Ad Campaign
Havas Media Middle East

Havas Media Middle East / Knowledge Village, Dubai - United Arab Emirates

Title: "The G2 Lab" - Best of Category

Client: LG Electronics

In three weeks the G2 Lab was picked up as a case study for MENA by Google; over 600,000 unique Lab visitors; 2,000,000 YouTube views; 750,000 Facebook fans; 16,000 new Twitter followers, with 200,000 unique engagements and, created 8,000 unique stories. LG’s growth in the region multiplied throughout the launch, their mobile category increased by over 11%; brand loyalty by 7%; their social fan base by 20% and LG ranked Top 3 regional smartphone brand. The Lab was such a success it’s being used in forthcoming LG smartphone launches as it gauged real public opinion and insights for future improvements.

Vibes Communications Pte Ltd.

Industry Self Promotion
Vibes Communications Pte Ltd.

Vibes Communications Pte Ltd. / Singapore, - Singapore

Title: "Mail - Vibes Media Bytes 'Burger' " - Best of Category

To develop a unique direct mail kit to introduce Vibes Media Bytes with bravado i To share Vibes' 2014 GOLD Summit Creative Awards i To leverage the awards as a talking point for fresh dialogues on future collaborations

Gilmore Marketing Concepts

Website
Gilmore Marketing Concepts

Gilmore Marketing Concepts / Gilberts, IL - USA

Title: "Write-stuff.com" - Best of Category

Client: The Write Stuff

60% increase in web traffic since new site went live. 10% increase in customers in the first 6 months. First Nationwide orders started after SEO was finalized and site was live.

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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