Integrated/Mixed Media/Ad Campaign
Promoseven 360

Promoseven 360 / Dubai - United Arab Emirates

Title: "RAKBANK Amal Launch Campaign" - Best of Category

Staying true to being respectably unconventional, the launch campaign of Amal featured the innovative use of animated eggs, to signal the birth of new hope for Islamic banking [8]. Using the brand name itself, Amal, the tagline “Amal Lakum” was created, translated into English as “Hope for you”, which helped to solidify the concept of new hope. Consistent with the unconventional creative device of animated eggs, humor was tastefully injected in the script of the television advertisement, with lines such as “I won’t get scrambled at the bank or get fried in queues” in reference to the bank’s advanced digital channels. Each animated egg was designed to reflect the diverse UAE community made up of expatriates and nationals [9], and their individual needs on which Amal promises to deliver, through innovative Shari’a-compliant products, award-winning service and advanced online, digital and mobile banking channels. Along with the hero image of animated eggs and the tagline found on all launch communications, the headline “Islamic Banking for all” was included to emphasize the accessibility of Amal, catering to individuals from all walks of life.

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

Judge Nomination
First Name*
Last Name*
Email
Company
Have_you_they_judged_before

Would you/they like to be considered for*

(shift to select multiple)

Enter the Captcha
  Reload

Microsite Login

Create an Account to build and customize Winner Microsite.

Online Entry/Store has separate login section (go to Online Entry/Store).