Creative Co-op LLC

Rebranding

Creative Co-op LLC  / Portsmouth, NH - US

Title: “American Water Rebranding” - Best of Category
By consolidating outreach campaigns, the agencies were able to have a greater impact, avoid duplicate efforts and educate water users on the shared resources of each agency. The California Public Utilities Commission, which oversees CAW’s rates and programs, has since endorsed a partnership approach to public education and awareness for the District and CAW. 

Beeby Clark + Meyler

Business to Business Product

Beeby Clark + Meyler / Irvington, NY - US

Title: "imagination at work" - Best of Category
The largest ever LIVE in-banner ad-served broadcast was streamed within the campaign designed to reach GE’s retail investor base. This unique display banner also enabled viewers to ask questions of GE CEO and Chairman Jeff Immelt LIVE during the broadcast. Over 6,000 questions were submitted with a portion answered by Mr. Immelt during the broadcast and responses to the remaining questions posted on ge.com. This technique has not been successfully repeated by any advertiser. 

Deadline Advertising

Leisure & Entertainment

Deadline Advertising / Los Angeles, CA - US

Title: "3-Cup WallE Widget" - Best of Category
This was a never-before-done WALL-E interactive experience. Deadline wanted to create a fully interactive widget with multiple features that would engage and entertain the audience while informing them about the home entertainment release of WALL-E. This widget attained over 65,000 embeds domestically, and was also released internationally.< 

Education Dynamics

Education

EducationDynamics  / Hoboken, NJ - US

Title: "You@Mizzou" (Admitted Student Program) - Best of Category
Enrollment increased by 207 additional students, an increase of 3.5%.
- The program successfully delivered admissions as well as pre-orientation content to their accepted student population, thus helping them be better prepared for college. 

Foundry Creative

Recruitment/Employment/Trainging

Foundry Creative  Calgary, Alberta - Canada
Title: "Employee Welcome Package"  - Best of Category

Not all companies take the time or effort to really welcome new employees. This is not a recruitment piece, but comes after the fact. This set ATBIS apart from the competition program. The initial impression creates a consistent orientation experience for all ATBIS associates and reinforces their decision to join a world class organization.

Interkom Inc.

Healthcare/Medicine

Interkom Inc. / Canada, ON - US

Title: "Totology Campaign" - Best of Category
Based on the critical research and in working closely with the Key Opinion Leader, Interkom was able to develop an MDS Education Tool that effectively uses the analogy of gardening principles and fruit trees to symbolize bone marrow and the types of blood cells that bone marrow produces – apples, peaches, and cherries symbolize red blood cells, white blood cells and platelets. 

MOST

Consumer Services

MOST / Irvington, NY - US

Title: "MOST" - Best of Category
NAR and MOST established a fully integrated communications campaign to establish confidence with home buyers about the long-term benefits of homeownership, buying opportunities in the changing real estate market and the value of working with a REALTOR® in these difficult times. A website – HousingMarketFacts.com - was also developed as a place where consumers could go to learn more about key information, such as the recently announced $8,000 first-time homebuyer tax credit. Locally, “Surround Sound” was introduced to provided PR training and common talk points to state and local association for use with their local press. 

 

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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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