Integrated/Mixed Media/Ad Campaign
Expedia Media Solutions

Expedia Media Solutions / Bellevue, WA - USA

Title: "Find Yours" - Best of Category

Client: Expedia Media Solutions

Find Yours has become the brand’s most successful marketing campaign over the past several years and this seismic shift in the company’s marketing strategy has transformed the way the company interacts with consumers. In spite of the increase of competition and the potential decrease of OLTAs’ collective share of online bookings, the company’s flagship brand revenue grew an astounding 17% year over year and site traffic to the principal ecommerce domain grew an average of 5.5% month to month from the launch of the campaign in July 2012. The campaign created a lot of buzz among consumers, generating nearly 1.8 billion media impressions, 26 million Facebook impressions and 4.2 million Twitter impressions.



Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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