Catalyst

Online Advertising and Marketing
Catalyst

Catalyst / Newton, MA - USA

Title: "Driving Reach, Surpassing Goals"
Best of Category
Client: COVERGIRL

Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;

ChappellRoberts

Healthcare/Medicine
ChappellRoberts  ChappellRoberts

ChappellRoberts / Tampa, FL - USA

Title: "Doc1st ER" - Best of Category
Client: Florida Hospital

Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

Comas Interactive

Broadcast Advertising
COMAS INTERACTIVE COMAS INTERACTIVE

Comas Interactive / Seoul, Republic of Korea

Title: "How do you make a premium ice cream?" - Best of Category
Client: Binggrae

From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.

Context Creative

Public Service/Advocacy
Context Creative

Context Creative / Toronto, ON - Canada

Title: "Electrical Safety Campaign" - Best of Category
Client: Toronto Hydro

Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.

Deloitte - Arlington

Video
Deloitte - Arlington

Deloitte - Arlington / Arlington, VA - USA

Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
Client: Deloitte

With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.

Guzel Sanatlar Reklamcilik

Website
GUZEL SANATLAR REKLAMCILIK

Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey

Title: "Queen Central Park Website" - Best of Category
Client: Sinpas Gyo

Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

Orlando Magic

Integrated/Mixed Media/Ad Campaign
Orlando Magic

Orlando Magic / Orlando, FL - USA

Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
Client: Orland Magic

Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.

Utah.Gov

Government Marketing
Utah Interactive

Utah.Gov / Salt Lake City, UT - USA

Title: "Utah.Gov Alexa Skill" - Best of Category
Client: The State of Utah

The objective is for drivers to learn about the service and be able to use the service to successfully review for and pass the Utah driver test.

watermark marketing management

Print Advertising
watermark marketing management

watermark marketing management / Dubai, Dubai - UAE

Title: "Microsoft Anti Piracy Campaign" - Best of Category
Client: Microsoft

The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.

watermark marketing management

Business to Business – Collateral Materials
watermark marketing management

watermark marketing management / Dubai, Dubai - UAE

Title: "GEMTEC Expansion direct mailer" - Best of Category
Client: GE

The desired response was to immediately establish connect of GE with power and communicate the extent of involvement in the Oil and Gas sector. This was aimed at creating a high recall and establish category leadership in the minds of decision makers.

Wilde Agency

Industry Self Promotion
Wilde Agency

Wilde Agency / Westwood, MA - USA

Title: "MindCamp Beta" - Best of Category

Site traffic: 2,173 visitors, Open Rate: 23.65%, Conversion Rate: 10.03%, Percentage of players who provided contact info: 42%

North Strategic

Social Media Marketing
North Strategic

North Strategic / Toronto, ON - Canada

Title: "Social Flyer" - Best of Category
Client: Sport Chek

The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time. 

 

Eclipse Creative

Online Advertising and Marketing
Eclipse Creative 

Eclipse Creative / Victoria, BC - Canada

Title: "Beyond Words Campaign" - Best of Category
Client: Tourism Victoria

The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.

Ogilvy - New York

Business to Business – Collateral Materials
Ogilvy - New York  8981

Ogilvy / New York, NY - USA

Title: "Welcome to the Waitless World" - Best of Category
Client: IBM Power Systems

4.3 Million Twitter impressions
17.2 Million Facebook impressions
2.3 Million LinkedIn Impressions
6,700 Slideshare views
630,000 video impressions via Tremor
390 Kiosk Blink Test Users and
10,800 organic impressions of the Blink Test tweets
980 new followers on social media

Subplot Design Inc

Redesign - Rebrand
Subplot Design Inc  Subplot Design Inc

Subplot Design Inc / Vancouver, BC - Canada

Title: "Tall Tales Series" - Best of Category
Client: Old Yale Brewing

Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.

Ogilvy & Mather - Chicago

Integrated/Mixed Media/Ad Campaign
Ogilvy & Mather - Chicago  Ogilvy & Mather - Chicago

Ogilvy & Mather / Chicago, IL - USA

Title: "Synchrony Financial 2014 Brand Launch - Partnership" - Best of Category
Client: Synchrony Financial

During the 15-week launch, aided awareness nearly doubled (38% to 62%) with Business Prospects, and maintained healthy levels with Business Clients (98% throughout campaign).

Hook

Website
Hook

Hook / Ann Arbor, MI - USA

Title: "The A-Z of YouTube: Celebrating 10 Years" - Best of Category
Client: YouTube

 

Hayes Image

Logo Design
Hayes Image

Hayes Image / Winchelsea, VI - Australia

Title: "Eclipse Logo" - Best of Category
Client: Eclipse

After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.

Cornerstone

Public Service/Advocacy
Cornerstone

Cornerstone / New York, NY - USA

Title: "Share The Sound of An AIDS Free Generation" - Best of Category
Client: Coca-Cola (RED)

We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.

Dice

Outdoor Advertising
Dice Dice

Dice / New York, NY - USA

Title: "The Hottest Tech Talent" - Best of Category
Clent: Dice

Tech unemployment is extremely low, falling to 2.5 percent on average in June. Some developer roles can be less than 1 percent. The tech recruiting industry is hot, and our customers are always looking for the latest tools to get to talent first.

KPMG International

Social Media Marketing
KPMG International

KPMG International / Toronto,Ontario - Canada

Title: "World Economic Forum Live" - Best of Category

Client: KPMG International

Given that the organization is a professional services firm (akin to B2B), the sales cycle is quite long compared to many traditional and B2C firms, and thus defining a pipeline is not a straightforward process. Enhancing brand awareness and perception is imperative, especially with several large competitors who offer similar services. While other organizations created areas for WEF discussion, they used their channels to push their own key messages; our company focused on fulfilling users' needs, making WEFLIVE tremendously successful in engaging users and generating brand awareness.

Capstrat

Education Marketing
Capstrat

Capstrat / Raleigh, NC - USA

Client: Amercian Institute of Certified Public Accountants

Title: "Community College Professor Toolkit" - Best of Category

 

Expedia Media Solutions

Integrated/Mixed Media/Ad Campaign
Expedia Media Solutions

Expedia Media Solutions / Bellevue, WA - USA

Title: "Find Yours" - Best of Category

Client: Expedia Media Solutions

Find Yours has become the brand’s most successful marketing campaign over the past several years and this seismic shift in the company’s marketing strategy has transformed the way the company interacts with consumers. In spite of the increase of competition and the potential decrease of OLTAs’ collective share of online bookings, the company’s flagship brand revenue grew an astounding 17% year over year and site traffic to the principal ecommerce domain grew an average of 5.5% month to month from the launch of the campaign in July 2012. The campaign created a lot of buzz among consumers, generating nearly 1.8 billion media impressions, 26 million Facebook impressions and 4.2 million Twitter impressions.

Havas Media Middle East

Integrated/Mixed Media/Ad Campaign
Havas Media Middle East

Havas Media Middle East / Knowledge Village, Dubai - United Arab Emirates

Title: "The G2 Lab" - Best of Category

Client: LG Electronics

In three weeks the G2 Lab was picked up as a case study for MENA by Google; over 600,000 unique Lab visitors; 2,000,000 YouTube views; 750,000 Facebook fans; 16,000 new Twitter followers, with 200,000 unique engagements and, created 8,000 unique stories. LG’s growth in the region multiplied throughout the launch, their mobile category increased by over 11%; brand loyalty by 7%; their social fan base by 20% and LG ranked Top 3 regional smartphone brand. The Lab was such a success it’s being used in forthcoming LG smartphone launches as it gauged real public opinion and insights for future improvements.

Vibes Communications Pte Ltd.

Industry Self Promotion
Vibes Communications Pte Ltd.

Vibes Communications Pte Ltd. / Singapore, - Singapore

Title: "Mail - Vibes Media Bytes 'Burger' " - Best of Category

To develop a unique direct mail kit to introduce Vibes Media Bytes with bravado i To share Vibes' 2014 GOLD Summit Creative Awards i To leverage the awards as a talking point for fresh dialogues on future collaborations

Gilmore Marketing Concepts

Website
Gilmore Marketing Concepts

Gilmore Marketing Concepts / Gilberts, IL - USA

Title: "Write-stuff.com" - Best of Category

Client: The Write Stuff

60% increase in web traffic since new site went live. 10% increase in customers in the first 6 months. First Nationwide orders started after SEO was finalized and site was live.

Zeta

Online Advertising and Marketing
Zeta

Zeta / Poole, Dorset - United Kingdom

Title: "Mindjet Gets You Home On Time" - Best of Category

Results were measured by the number of leads (downloads); the target cost-per-lead being £40 (about $61) and the target number of leads being 200 – this was exceeded, with 267 leads achieved. The 22:00 ad was the best performing, indicating that our strategy, to display the ads throughout the day then recapture our target’s attention when they were less busy, had been successful. The campaign achieved a cost-per-lead 26% lower than Mindjet’s original target, resulting in the timescale and geographical location being extended.

Saltwater Creative + Technology

Education Marketing
Saltwater Creative + TechnologySaltwater Creative + Technology

Saltwater Creative + Technology / Portsmouth, NH - USA

Title: "ATAC Integrated Campaign" - Best of Category

Educate our target on the program offering that ATAC has to offer and the employment opportunities that it can lead to. As mentioned previously, New Hampshire’s manufacturing industry has shifted from traditional mill work toward high-tech smart manufacturing over the last 15 years. This means that the word “factory” may conjure images of menial labor in a dark, dirty, industrial revolution-type environment when the reality is that smart manufacturing work is done in sleek labs with cutting edge equipment that requires advanced skills. In order to successfully shift this perception, we must also communicate the potential for career growth that the manufacturing industry has to offer and how ATAC can help reach that potential.

PRR, Inc.

Government Marketing
PRR, Inc.

PRR, Inc. / Seattle, WA - USA

Title: "Healthy Teeth, Healthy Kids" - Best of Category

The campaign included 18 months of active outreach, beginning with the launch in August 2012. The plan also included strategies for the future that included using multiple touch points and additional third-party advocates. Overall results included: i A 13 percent increase in concern about oral health and 7 percent increased visits to the dentist. i Of those reporting that they received an oral health kit, 100 percent reported using it. i 27 million media impressions were garnered from earned and paid media, at a value of more than $4.2 million. i 2,000 website visits. Paid advertising garnered more than 17.5 million impressions. The advertising budget of $190,052 was leveraged by 67 percent (an additional $126,870) through added value, including: banner ads, social media, PSAs, transit shelter space, and on-air radio interviews, resulting in a total value of $316,922.

Promoseven 360

Integrated/Mixed Media/Ad Campaign
Promoseven 360

Promoseven 360 / Dubai - United Arab Emirates

Title: "RAKBANK Amal Launch Campaign" - Best of Category

Staying true to being respectably unconventional, the launch campaign of Amal featured the innovative use of animated eggs, to signal the birth of new hope for Islamic banking [8]. Using the brand name itself, Amal, the tagline “Amal Lakum” was created, translated into English as “Hope for you”, which helped to solidify the concept of new hope. Consistent with the unconventional creative device of animated eggs, humor was tastefully injected in the script of the television advertisement, with lines such as “I won’t get scrambled at the bank or get fried in queues” in reference to the bank’s advanced digital channels. Each animated egg was designed to reflect the diverse UAE community made up of expatriates and nationals [9], and their individual needs on which Amal promises to deliver, through innovative Shari’a-compliant products, award-winning service and advanced online, digital and mobile banking channels. Along with the hero image of animated eggs and the tagline found on all launch communications, the headline “Islamic Banking for all” was included to emphasize the accessibility of Amal, catering to individuals from all walks of life.

GA Communication Group

Collateral Materials - Business to Consumer
GA Communication Group

GA Communication Group / Chicago, IL - USA

Title: "B-Nexa In-Office Waiting Room Sickness Bags" - Best of Category

We knew a brochure would be little more than additional clutter in an already cluttered waiting room. So we chose to be both informative and functional. Using the medium of airsickness bags, we were able to offer two services—a much-needed receptacle at a much-appreciated time, and an “in-your-hands” demonstration of the very problem B-NEXA resolves. Beyond the medium, our branding, positioning, and messaging were of primary importance. So we also made sure each bag contained one of a series of “Mom Tips” which provided useful diet and lifestyle choices to further ease the discomfort associated with morning sickness (along with a link to our website for more Mom Tips). Lastly, our call to action was to recognize that our target was minutes away from their doctor’s prescription pad. Thus, a “talk to your doctor about managing morning sickness” statement on behalf of B-NEXA proved especially appropriate.

Rinaldi Communication Marketing

Outdoor Advertising
Rinaldi Communication Marketing

Rinaldi Communication Marketing / Montreal, QC - Canada

Title: "Dominate The Elements-Montreal Auto Show" - Best of Category

As part of the 2013 Montreal Auto Show, the Quebec Subaru Dealers' Association wanted to once again push the boundaries of creativity and to take advantage of the site and its surroundings. The characteristics of the vehicles inspired the creation of a visual environment that included sound effects for every Subaru model in each of the Palais des Congres parking lot elevators (4). The creative needed to captivate the visitors and transport them into different environmental elements: a forest, mountain, city center or even the very heart of a winter environment, and encourage them to visit the Subaru stand.

First Loom, Inc.

Interactive Media
First Loom, Inc.

First Loom, Inc. / New York, NY - USA

Title: "Say You Like Me" - Best of Category

Over 500,000 viewers worldwide interacted with the music video – increasing the Band’s reach to places around the world including Iraq, the Philippines and Malaysia. Viewers were anything but passive: over 85% of viewers engaged for the full length of the video, and, the average viewer played the music video more than 3 times. The leaderboard promoting high scores and the easy shareability of the video via Facebook guaranteed that this music video was the talk of social media. And later that spring, MTV declared this We The Kings the winner of the 2012 “Most Innovative Music Video” Award.

Essencius

Social Media Marketing
Essencius

Essencius / Copenhagen - Denmark

Title: "Coca-Cola Arctic Home" - Best of Category

The overall campaign message evoked different emotions in the target group. The activation leveraged real world consequences, showing that if nothing is done to help improve the Arctic, then the polar bears will slowly disappear. - 35,266 people interacted with the Arctic Home Facebook tab over the 60-hour campaign period - 10,337 people liked and shared the message - extensive coverage in other online and offline media - it was broadcast by international news to millions.

Foundry Creative

Recruitment/Employment/Trainging

Foundry Creative  Calgary, Alberta - Canada
Title: "Employee Welcome Package"  - Best of Category

Not all companies take the time or effort to really welcome new employees. This is not a recruitment piece, but comes after the fact. This set ATBIS apart from the competition program. The initial impression creates a consistent orientation experience for all ATBIS associates and reinforces their decision to join a world class organization.

Donovan Creative Communications

Consumer Services 
 

Donovan Creative Communications Inc. / Edmonton, Alberta - Canada

Title: "Stop The Calgary Habit"  - Best of Category

Significantly exceeded reduction in 'leakage'. Over 18,000 hits to microsite in the first two weeks of campaign. Promotional downloads and entries increased by over 500% over '09 numbers. 

Marketecture

Industry Self Promotion 
 

Marketecture / Manchester - England

Title: "The B2B Zeitgeist"  - Best of Category

The campaign has so far delivered a phenomenal return on investment (2360%) and continues to do so. We have to date converted 28 leads and have an additional 14 clients in the pipeline.  

Read more: Marketecture

MOST

Consumer Services

MOST / Irvington, NY - US

Title: "MOST" - Best of Category
NAR and MOST established a fully integrated communications campaign to establish confidence with home buyers about the long-term benefits of homeownership, buying opportunities in the changing real estate market and the value of working with a REALTOR® in these difficult times. A website – HousingMarketFacts.com - was also developed as a place where consumers could go to learn more about key information, such as the recently announced $8,000 first-time homebuyer tax credit. Locally, “Surround Sound” was introduced to provided PR training and common talk points to state and local association for use with their local press. 

Beeby Clark + Meyler

Business to Business Product

Beeby Clark + Meyler / Irvington, NY - US

Title: "imagination at work" - Best of Category
The largest ever LIVE in-banner ad-served broadcast was streamed within the campaign designed to reach GE’s retail investor base. This unique display banner also enabled viewers to ask questions of GE CEO and Chairman Jeff Immelt LIVE during the broadcast. Over 6,000 questions were submitted with a portion answered by Mr. Immelt during the broadcast and responses to the remaining questions posted on ge.com. This technique has not been successfully repeated by any advertiser. 

Brandner Communications, Inc.

Green Marketing

Brandner Communications, Inc. / Federal Way, WA - US

Title: "greenexpo365.com" - Best of Category

At the time of submission, GreenExpo365.com has over 4100 registered users and is a leader in the Green Building online trade show offerings. Three-day quarterly live events draw over 19,000 page views and leads for manufacturers to follow-up with. Builders unfamiliar with online resources, along with architects and designers continue to sign up for participation. Email marketing open rates for all events average over 26% with a click rate of over 4%.

U.S. Census Bureau

Government

U.S. Census Bureau / Washington, DC - US

Title: "2010census.gov" - Best of Category

During the motivation phase of the 2010 Census campaign, 2010census.gov received and averaged 2.3 million visits per week. Page views started with 5.1 million in the first week of January 2010 and rose to its highest of 23 million page views in the first week of April 2010.

Pulse Marketing

Consumer Products

Pulse Marketing / North Sydney, New South Wales - Australia

Title: "The Natural Choice" - Best of Category

During the winter of 2010 whilst the eNatural Gas. The Natural Choice’ was at its height, Jemena enjoyed its three highest ever months for connections from electricity to Natural Gas (E2G). Year-on-year 2009/2010, E2G connections were up by 60% on the annual figure prior to the commencement of the program in 2008.

Eclipse Creative

Leisure & Entertainment

Eclipse Creative / Victoria, BC - Canada

Title: "Tourism Victoria - Escape Your Everyday" - Best of Category

Escape Your Everyday was incredibly well received in the Pacific Northwest, and the results greatly exceeded its forecasted campaign goals. When the 8-week campaign closed, over 10,000 users had entered the contest in Seattle and Vancouver through mobile or web devices—209% above the forecasted entries. Over 6,700 entrants requested to receive Tourism Victoria newsletters and updates.

Read more: Eclipse Creative

Deadline Advertising

Leisure & Entertainment

Deadline Advertising / Los Angeles, CA - US

Title: "3-Cup WallE Widget" - Best of Category
This was a never-before-done WALL-E interactive experience. Deadline wanted to create a fully interactive widget with multiple features that would engage and entertain the audience while informing them about the home entertainment release of WALL-E. This widget attained over 65,000 embeds domestically, and was also released internationally.< 

Ogilvy & Mather Pvt. Ltd.

Business to Business Product 

Ogilvy & Mather Pvt. Ltd. /  Bangalore - India

Title: "Tame Your Data Monster" - Best of Category

As per IDC report – IBM’s market share in India moved from 14.9% in Q1, 2008 to 33.1% in Q1, 2009 reclaiming the leadership position.IBM is the only organization which showed a YTY growth of 102% as against a negative growth for the competitionThe business lead revenue generated from this campaign over achieved the expectation by 180%.

Revolution Strategy

Government 

Revolution Strategy /  Saint John, New Brunswick - Canada

Title: "Tourism Campaign" - Best of Category

New Brunswick ranked second in Canada for growth of international visitation. New Brunswick border crossings from the United States at St. Stephen were up 25%, and nights spent at a New Brunswick provincial campsite from January to July was up 11%.

Education Dynamics

Education

EducationDynamics  / Hoboken, NJ - US

Title: "You@Mizzou" (Admitted Student Program) - Best of Category
Enrollment increased by 207 additional students, an increase of 3.5%.
- The program successfully delivered admissions as well as pre-orientation content to their accepted student population, thus helping them be better prepared for college. 

KNOCK inc.

Consumer Retail

KNOCK inc. / Minneapolis, MN - US

Title: “P-fresh In-store Environment” - Best of Category
The objective is to get the guest to feel like food/grocery is a natural extension of the Target she already loves, and establish trust. The challenge was to change the shopper’s perception of where fresh foods can be purchased.

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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