• 2016 Summit MEA

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
    Read More
  • Industry Self Promotion
    Wilde Agency

    Wilde Agency / Westwood, MA - USA

    Title: "MindCamp Beta" - Best of Category

    Site traffic: 2,173 visitors, Open Rate: 23.65%, Conversion Rate: 10.03%, Percentage of players who provided contact info: 42%

    Read More
  • Healthcare/Medicine
    ChappellRoberts  ChappellRoberts

    ChappellRoberts / Tampa, FL - USA

    Title: "Doc1st ER" - Best of Category
    Client: Florida Hospital

    Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

    Read More
  • Broadcast Advertising
    COMAS INTERACTIVE COMAS INTERACTIVE

    Comas Interactive / Seoul, Republic of Korea

    Title: "How do you make a premium ice cream?" - Best of Category
    Client: Binggrae

    From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR's sales growth was about 30% up. That was really an amazing. outcome.

    Read More
  • Public Service/Advocacy
    Context Creative

    Context Creative / Toronto, ON - Canada

    Title: "Electrical Safety Campaign" - Best of Category
    Client: Toronto Hydro

    Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as quickly as possible.

    Read More
  • Video
    Deloitte - Arlington

    Deloitte - Arlington / Arlington, VA - USA

    Title: "Making an Impact that Matters: Building a lasting legacy" - Best of Category
    Client: Deloitte

    With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively affect our stakeholders.

    Read More
  • Website
    GUZEL SANATLAR REKLAMCILIK

    Guzel Sanatlar Reklamcilik / Turkiye, Istanbul - Turkey

    Title: "Queen Central Park Website" - Best of Category
    Client: Sinpas Gyo

    Istanbul's high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

    Read More
  • Integrated/Mixed Media/Ad Campaign
    Orlando Magic

    Orlando Magic / Orlando, FL - USA

    Title: "Pure Magic Tip-Off Presented by Chase" - Best of Category
    Client: Orland Magic

    Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.

    Read More
  • Financial
    Sammons Retirement Solutions Inc.

    Sammons Retirement Solutions Inc. / Sioux Falls, SD - USA

    Title: "No Brown M&Ms" - Best of Category
    Sammons Retirement Solutions

    The campaign resulted in nearly $14 million in opportunity and an impressive 40.52% conversion rate.

    Read More
  • Government Marketing
    Utah Interactive

    Utah.Gov / Salt Lake City, UT - USA

    Title: "Utah.Gov Alexa Skill" - Best of Category
    Client: The State of Utah

    The objective is for drivers to learn about the service and be able to use the service to successfully review for and pass the Utah driver test.

    Read More
  • Print Advertising
    watermark marketing management

    watermark marketing management / Dubai, Dubai - UAE

    Title: "Microsoft Anti Piracy Campaign" - Best of Category
    Client: Microsoft

    The creatives themselves were to be hard hitting and aimed at shocking the reader with facts of how harmful the non-genuine software usage can be.

    Read More
  • Online Advertising and Marketing
    Catalyst

    Catalyst / Newton, MA - USA

    Title: "Driving Reach, Surpassing Goals"
    Best of Category
    Client: COVERGIRL

    Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo Native, and YouTube) delivered strong CTRs, highly efficient CPCs, and massive reach.;

    Read More
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What is an Entry:

An Entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample.

entry formula bw

 

mea briefPart 1.  MEA Brief

The MEA Brief is an opportunity to expand the project's challenges, strategies, audience, and results. Provide key facts and concise information about the project.

To maintain our blind judging standards, it is imperative to not use the entering company name in the Brief. Doing so could lead to disqualification. - MEA Brief.doc  RequiredSave final MEA Brief into a pdf prior to uploading. Ensure/test any embedded URLs. 

mea creativePart 2. Creative Sample

Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, websites, online advertising, and interactive media. If your sample does not fall clearly in to one of the above executions, feel free to contact us for submission support.

 

 

Enter Online:

upload 

  1. Go to the online Online Entry/Store and browse for categories that correspond with your creative, upload MEA Brief and creative samples.
  2. When finished adding all submissions, select Checkout or just select your Bag.
  3. Once checkout is complete, you will receive an order confirmation via e-mail.
  4. Your done. We'll email or call if we have any questions on your submissions.

 

Format Specifics: 

The SIA online entry system is set-up for most file formats. 

  • Please keep uploaded files under 10 megs. 
  • Do not upload zip file if files can be downsized! 
  • Supply any necessary UN and passwords.
  • Acceptable digital formats for video are, .mov, .mp4. Audio files are .mp3, .wav.
  • Ads, logos, newspaper, etc., save as a flattened .pdfs. Roll all pdfs into one if possible. (keep under 8 megs; under 5 is preferable).
  • Submit URL in URL fields or include in the MEA Brief.
  • Save final MEA Brief as pdf and check URLs are in tact. Upload the MEA Brief in pdf format only.
  • Any applications, include download location and any needed premade login account. For apps not able to be accessed via a URL, provide a short video to help present the concept case.

  

  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief

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Summit International Awards
PO Box 10003
Portland, OR 97296
United States of America
 

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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Online Entry/Store has separate login section (go to Online Entry/Store).