Broadcast Advertising – BA
Conveying a message through the use of television, radio, theatre, etc. Communicating a product or service to business/consumer through a broadcast medium.
Business to Business Collateral Materials – BB
Any Collateral materials targeting businesses including: Products Services, Financial, Insurance, Office Equipment, Machinery, etc. All forms of printed materials and collateral.
Business to Consumer Collateral Materials – BC
Any Collateral Materials intended for general consumer marketing vs businesses: Food, Automotive, Retail, Services, Pets, Beverages, Products, Beauty, Self-betterment, Real Estate, Entertainment, Banking, Household, Restaurant, etc. All forms of printed materials and collateral.
Education Marketing – E
Education advertising and marketing includes communication to the general public or group produced with the specific goal to educate, inform or teach.
Emerging Media – EM
Emerging Media includes all forms of communication outside traditional media vehicles including experiential, environmental, experimental, guerrilla, flashmob, etc.
Financial Marketing – F
Financial advertising and marketing included communication to either the general consumer or businesses providing financial insight and/or information. These include online stock trading, retirement, financial news, loan information, credit cards, investment services, banking, etc.
Government Marketing – G
Government advertising and marketing includes communication to the general public or group on an array of topics. Includes all forms of media and collateral executions.
Healthcare/Medicine – H
Healthcare/Medicine advertising and marketing included communication to either the general consumer or businesses with its focus on medical, healthcare, insurance, wellbeing, etc.
Industry Self Promotion – ISP
Industry Self-Promotion includes all materials promoting advertising agencies, creative boutiques, graphic designers, video and multimedia producers, etc.
Media include: Brochure/Mailer/Direct Mail/Flyers, Identity/Stationery/Business Card, Specialty item, promotional pieces, Invitation/Announcement/Greeting/Event, Print Advertising, Demo Reels, Book Promos, Skywriting, Tattoos, etc.
Interactive Media – IM
Interactive media includes products and services promoted on computer-based systems (desktop, tablet, phone) which respond to the user's actions by presenting content such as text, graphics, animation, video, audio, games, applications, etc.
Integrated/Mixed Media/Ad Campaign – IC
An integrated campaign uses a variety of promotional vehicles to convey the same message, such as a print ad, TV spot, website, event/trade show, direct mail, signage, etc. all working together with a consistent theme and message.
Logo Design – LD
The start to finish process, arriving at the end result of bug, emblem, symbol and wording that brands the product, service, event, etc.
Business to Consumer Logo (Product or Service)
Business to Business Logo (Product or Service)
Public Service Advocacy Logo
Industry Self Promotion Logo
Logo Redesign/Rebrand (before & after)
Online Advertising and Marketing – ON
Contextual ads on search engine results pages, Banner ads, Blogs, Rich media ads, Social network advertising, Interstitial ads, Online classified advertising, Advertising networks, Cross-platform ads and email marketing.
Outdoor Advertising – OA
Advertising and other marketing to the 'on the go' consumer, targeting an audience outside of the home.
Media Include: Billboards, Transit, Subway, etc., Vehicle-wrap, Transportation Space, Airport, Water Closet, Shopping Center, etc., Kiosk, Mobile Retail, Mural, Building Walls, Public ways (elevator, escalator, passageway/hall)
Print Advertising – PA
Conveying a message through the use of newspaper, magazine, etc. communicating a product or service to business/consumer through a print medium.
Public Service/Advocacy – PSA
Encouraging public support or action for a solution to a problem that is common or of general interest or concern. Public Service's objective is the improvement/betterment of the public's health, education and/ or welfare.
Brochure/Other Collateral, Identity/Business Card, Signage/Poster, Specialty item, promotional pieces, Invitation/Announcement/Greeting, Direct Mail, Flyer, TV, Radio, Print Advertising
Redesign/ Rebrand – RR
The process of taking an existing creative execution and reworking it into something different and better than before.
Brochure, Newsletter, Magazine, Annual Reports, POP/Signage/Kiosk, Direct Mail, Sales Kit, Packaging, Specialty Item, Promotional piece, Invitation/Announcement/Greeting, Menu, Flyer, Cover/Catalog/Book, etc.
Retail/Consumer Marketing – R
Marketing and advertising designed for promoting retail stores or online retail outlets for both products or services.
Social Media Marketing – SM
Social Media Marketing refers to the process of gaining attention through social media sites like FaceBook, Pinterest, LinkedIn, Twitter, Interactive Television, Social Network Marketing, Viral Marketing, and Email Advertising.
It usually centers efforts on content that attracts attention and encourages readers to share it with their social networks.
Videos – V
Videos used to demonstrate, teach, explain a position, concept, product or service to an audience.
Product or Institutional Sales/Image
Websites – W
Games, Contests, Events