MEA - Marketing Effectiveness Award

The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector: to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals.

Open to all companies worldwide, the Summit MEA is unique because it recognizes effectiveness in advertising that successfully influences the consumer’s knowledge, attitudes and beliefs.

Recognition of your work by the Summit International Awards organization is a great honor. Not only does it provide validation and an objective critique, it also comes with special benefits. These benefits are instrumental in helping winners achieve their business goals:

  • Attain international recognition
  • Attract new accounts
  • Reinforce client relationships
  • Reward employees, partners and subcontractors
  • Motivate creative teamsMEA Logo

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Why Enter Summit MEA

What Constitutes an Entry:
An entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample

How to Enter:

Enter On-line or by Mail/Courier.
If you enter online use the On-line Entry System with an MEA Brief.doc .
If by Mail/Courier, use the 2010 Entry Registration Form with an MEA Brief.doc.

Final Extended Submission Deadline:

  • July 9, 2010
Fees:
  • Each submission - $125

Eligibility:

  • Summit MEA is open to both individuals and companies of any billing size.
  • Work completed after April 1, 2008 up trough the final deadline.
  • Include a written translation or adaptation for entries in languages other than English
Who Should Enter:
  • Advertising agency
  • Public relations firms
  • Interactive agencies
  • Public relations firms
  • Government agencies
  • Marketing departments
  • Multi-media producers
  • Animation and web designers
  • Graphics designers
  • Video/film/audio production
  • Freelance consultants 

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  Level of Awards:

  • Best of Category – All Winning entries compete for Best of Category recognition.
  • Platinum – Communication that achieves the highest degree of effect.
  • Silver – Communication that reaches the level of influential impact.

Judging:

Judging takes place in late July with winners announced in late August. Entries compete against a benchmark threshold and against other submissions once they achieve the Silver level.

Experienced marketing executives and creative professionals comprise multiple MEA juries. Using Creative Samples and the MEA Brief, judges evaluate each entry and critique it on how well it influences, changes, or reinforces the audiences’ knowledge, attitudes or beliefs.

Using stringent evaluation criteria and blind judging (entrant name withheld), the competition rewards only those truly deserving special recognition.

Judging scope:

  • Targeted Marketing Channels: Print, Broadcast, Product Placement, Websites, Email, Wireless, Desktop Apps, Video, Emerging Platforms
  • Media Strategies: Mainstream, Social Media, Direct Marketing, Integrated Marketing, Ad Networks, Ad Serving
  • Consumer Strategies: Brand Voices, Consumer Voices & Blogs, Behavioral Marketing, Word of Mouth, Verticals, Demographics
  • Search: Paid Search, SEO, Local Search, Search Engines 

Winner Recognition:

The SIA is the only awards organization that hosts a winner’s personalized web profiles. These profiles rank toward the top of search engines as a result of the SIA searchable meta tag generator and the volume of SIA website traffic. The profiles can include a full company profile, representational graphics along with a comprehensive description and link to winner’s portfolio.

The Awards also makes available a comprehensive media kit including press templates, winner icons, trophy graphics and examples of winning media coverage. Winning entries receive a personalized certificate on opaque velum with the MEA Awards motif. Customized trophies and additional certificates are also available.

MEA Categories:

  • B2B Product - BBP
  • B2B Service - BBS
  • Consumer Products - CP
  • Consumer Retail - CR
  • Consumer Services - CS
  • Corporate/Image - CI   
  • Education - EDU
  • Government - GOV
  • Green Marketing - GN
  • Healthcare/Medicine - HM
  • Industry Self Promotion - ISP
  • Leisure & Entertainment     - LE   
  • Lower Budget - LB
  • Media Vehicle - MV
  • New Product/Service Intro. - NPS
  • Non-Profit - NP
  • Political - P   
  • Public Service/Advocacy - PSA
  • Rebranding     - RD
  • Recruitment/Employment/Training - RE

What Constitutes an Entry 

Part 1.   MEA Brief

The MEA Brief should be straightforward, concise and not attempt to persuade the reader. Its purpose is to provide key facts about the item or idea being marketed, the target audience, the resources used and any challenges. In addition, an explanation of the perceived results in terms of changed, influenced, or reinforced target market knowledge, attitudes or beliefs. Use the Summit MEA Template - MEA Brief.doc

Part 2. Creative Sample

Creative Samples consist of any final execution of the marketing efforts. This can include commercials, print ads, outdoor, brochures and other collateral, direct mail, annual reports, logos and corporate identity, videos, CD-ROM, websites, on-line advertising, interactive media, search marketing summary, etc.

Entry:

An entry consists of two parts: the MEA Brief and accompanying Creative Sample(s). Companies may submit as many entries as desired but each must have both Brief and Sample.

Questions:
1. Telephone number: 1-503-297-9979
2. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
3. Website: www.summitawards.com

  

How to Enter:
Enter using the Online Entry System, or by mail/courier. 

On-line Entry System

  1. CREATE YOUR WORK SAMPLES (Creative) - Gather them up either as mailable or uploadable.
  2. REVIEW CATEGORIES, WRITE MEA BRIEFS and UPLOAD- Review categories and write an MEA brief (meabrief.doc) for each creative sample.. Then choose a category, and fill-in the necessary fields. and Upload (creative and brief) if that is your delivery method. Add it to the cart and move on to the next Entry.
  3. REGISTER AND PAY - On-line with credit card or off with mailing a check. You will receive and email confirmation shortly.
  4. DELIVERY - If you Uploaded, your done. If mailing, send creative samples and MEA Briefs to the following:

Summit MEA
Shipping & Receiving
2533 NW Pinnacle Dr.
Portland, OR 97229 USA
503-297-9979

Please note: Your cart will empty if inactive for 30 minutes. If you want, you can enter multiple times by shopping for categories, checking out and returning another day

Mail Courier Entry

  1.  Fill out the MEA Registration Entry Form.
  2. Write a Brief for each creative sample [MEA Brief.doc].
  3. Mail creative samples, Briefs and MEA Entry Form to the above address.

Entry Preparation

MEA Brief: Each entry should have a Brief written in straightforward, concise language. Use the format provide by the awards for your MEA Brief.

Creative Sample(s): Entrants can either upload or mail submissions.

1. Uploaded Entries
• Broadcast

- Television - Quicktime or Windows Media file (approx. 640 x 480; keep under 10 megs)

- Radio - .wav or mp3 file

• Print (brochures, packaging, direct mail, etc.) - Save as a .pdf or .jpg (8 meg max.)

• Web - Submit URL

• Video - Video entries should be mailed due to upload bandwidth constraints.

• Interactive Media – IM entries should be mailed due to their interactive nature and size.

2. Mail/Courier Entries
• Broadcast - Mail Creative Sample on CD/DVD and MEA Brief on the same disc.

- Television - Quicktime or Windows Media file (approx. 640 x 480)

- Radio - .wav or mp3 file

• Print (all forms of) - Mail three complete sets of each submission (Creative Sample and MEA Brief) or save as a .pdf or .jpg on CD along with MEA Brief.

• Web - Mail typed out URL

• Video - Mail DVD

• Interactive Media - Mail CD or DVD