BLACK Popular

Established in 1992, BLACK is a Canadian-owned private company which is innovating place-based media through the integration of Digital Out-of-Home (DOOH) and mobile applications. BLACK uses a user-centric approach to enhancing physical and digital environments to create uniquely effective customer and advertising experiences.

BLACK operates the DOOH platform at Billy Bishop Toronto City Airport, a commuter airport that was ranked 4th worldwide in the Condé Nast Traveler 2016 Readers’ Choice Awards. The platform is an innovation in place-based media platforms, consisting of digital displays and a consumer mobile travel app, BILLY, that has been carefully crafted to deliver a modern, intuitive experience that is convenient and entertaining—offering advertisers an innovative way to reach an affluent audience, and an meaningful way for travelers to engage with the airport. 

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510 Front St. W, Suite 100, , , , M5V 3H3
Outdoor - Visionary, B2C App - Leader
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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