B2C Video
Quantasy

Quantasy / Culver City, CA - USA

Title: "Best Yourself" - Visionary Winners

Starring global icon and America’s Got Talent host, Nick Cannon, Quantasy created the eBest Yourself’ video campaign for the new 2013 Honda Civic in order to engage viewers and showcases the improved features of the 2013 Honda Civic through a shared feeling of improvement and non-traditional paths that connect Honda with its consumers. The video was created specifically to reach the millennial audience, and Quantasy designed the full campaign in order to combine the universal brand recognition of Honda and Nick Cannon with a targeted appeal to millenial’s desire to be unique. In doing so, this enabled Honda to celebrate the diversity of their consumer base and the drive to continue their pursuits of greatness. The video has already amassed over 1.8 million views and over 8,000 shares across social media. Perhaps more important however, the average length of viewing from consumers has been over 75% of the video, and over 200 comments were posted with largely positive reviews, especially in relation to the inspiring nature of the video. Ultimately, the video campaign has led to a 1.1% conversion rate of people visiting the Honda website to check out the new Civic.

 

Nominate

Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

Judge Nomination
First Name*
Last Name*
Email
Company
Have_you_they_judged_before

Would you/they like to be considered for*

(shift to select multiple)

Enter the Captcha
  Reload

Microsite Login

Create an Account to build and customize Winner Microsite.

Online Entry/Store has separate login section (go to Online Entry/Store).