Consumer Newspaper
CN 1. Newspaper Campaign
CN 2. Newspaper Single
Consumer Magazine
M 1. Magazine Campaign
M 2. Magazine Single
B2B/Trade Publication
BB 1. B2B Trade Ad Campaign
BB 2. B2B/Trade Single Ad
Outdoor
O 1. Campaign
O 2. Billboard
O 3. Transit/Airport/Subway
O 4. Other Outdoor
Radio
(Note discount when entering same spot in two or more categories see Fees section.)
Sector:
RS 1. Consumer Product/Service NEW
RS 2. Corporate/Public Image NEW
RS 3. Retail NEW
RS 4. Healthcare/Medicine NEW
RS 5. Financial NEW
RS 6. Food/Beverage NEW
PS 9. Public Service Radio
G 3. Broadcast Advertising - Single
Budget:
R 1. Campaign (2-4 spots)
R 2. Single spot < $1,000
R 3. Single spot $1,000+
R 5. Best use of Humor
R 6. Best use of Emotion
R 7. Other Audio
Television up to :60
(Note discount when entering same spot in two or more categories see Fees section.)
Sector:
TS 1. Consumer Product/Service NEW
TS 2. Corporate/Public Image NEW
TS 3. Retail NEW
TS 4. Healthcare/Medicine NEW
TS 5. Financial NEW
TS 6. Food/Beverage NEW
G 3. Broadcast Advertising - Single
PS 10. Public Service Television
Budget:
T 1. Television Campaign (2-4 spots)
T 2. Single spot < $5,000
T 3. Single spot $5,000 to $25,000
T 5. Single spot $25,000 to $75,000
T 7. Single spot $75,000 +
T 9. Best use of Humor
T 10. Best use of Emotion
Integrated/Mixed Media Advertising Campaigns
An integrated campaign uses a variety of promotional vehicles to convey the same message, such as an ads, tv, website, direct mail, signage, etc. all working together with a consistent theme and message.
MM 1. Consumer – Local
MM 2. Consumer – Regional/National
MM 3. Business to Business
MM 4. Not-for-profit
MM 5. Guerrilla Mktg Campaign NEW
MM 6. Complete Branding Package NEW
MM 7. Sales Presentation NEW
MM 8. New Product Launch NEW
Individual Specialty, Craft or Technique
IS 1. Copywriting
IS 2. Art Direction/Graphic Design
IS 3. Illustration
IS 4. Photography
IS 5. Editing/Effects
IS 6. Direction
IS 7. 3-D Animation
IS 8. Web Graphics NEW
IS 9. Flash
IS 10. Jingle/Music Score
IS 11. Editorial/Publishing
|
Print Items
PM 1. Campaign – B2B (2-4 items)
PM 2. Brochure - B2B Capabilities/Image
PM 3. Brochure - B2B Product/Services
PM 4. Campaign – Consumer (2-4 items)
PM 5. Brochure – Consumer
Capabilities/Image
PM 6. Brochure – Consumer
Product/Services
PM 8. Annual Report
PM 10. Newsletter
PM 11. Invitation/Holiday Card
PM 13. Announcement/Greeting
PM 14. Logo/TM – B2B Logo
PM 16. Logo/TM – Consumer Product*
PM 17. Logo/TM – Consumer Service*
PM 18. Stationery/Corporate ID*
PM 19. Poster – Single
PM 20. Poster – Campaign (2-4 items)
Collateral/Other
CM 1. Sales Kit/Folder
CM 2. Product Sheet/Flyer NEW
CM 3. Catalog
CM 4. Magazine
CM 5. Signage NEW
CM 6. Book
CM 7. Media/Press Kit
CM 8. Display/POP
CM 9. Trade Show/Display
CM 10. Packaging – Single
CM 11. Packaging – Series or Campaign
CM 12. Covers (magazine, book, DVD,
video, etc. )
CM 13. Menu
CM 14. Calendar
CM 15. Specialty Item
Direct Marketing (Direct Mail)
DM 1. B2B - Campaign (2-4 items)
DM 2. B2B - Direct Marketing
DM 4. Consumer - Campaign (2-4 items)
DM 5. Consumer - Single
VP12. Direct Marketing Video NEW
Redesign/Rebrand NEW
Include the before and after for each submission. Before websites can be preinted screenshots.
RD 1. Logo
RD 3. Collateral
RD 4. Print Advertising
RD 5. Broadcast
RD 6. Website
RD 7. Other Redesign
Green Marketing NEW
Green Marketing is the marketing and promotion of products/service on the basis of environmental sensitivity.
G 1. Campaign (2-4 items)
G 2. Print Advertising - Single
G 3. Broadcast Advertising - Single
G 4. Collateral
G 5. Website
G 6. Video
G 7. Other Green Marketing
Emerging Media
EM 1. Online Campaign (2-4 items)
EM 2. Display Advertising NEW
EM 3. Rich Media Advertising NEW
EM 4. Social Media
EM 5. E-Mail – Campaign
EM 6. E-Mail – Single
EM 7. E-Newsletter/Zine
EM 8. Mobile Marketing NEW
EM 9. Blog
EM 10. Podcasts
EM 11. Interactive/Online Marketing NEW
EM 12. Viral Marketing NEW
EM 13. Electronic Greeting/Holiday Card NEW
EM 14. Other Emerging Media
VP 10. On-line Video
|
Industry Self-Promotion
Includes all materials promoting advertising agencies, graphic designers, video and multimedia producers, etc. These items should be entered in the Industry Self-Promotion categories and are not eligible in other categories except the Individual Specialty categories.
ISP 1. Campaign
ISP 2. Brochure/Mailer/Collateral
ISP 3. Stationery/Identity*
ISP 4. Logo*
ISP 5. Invite/Holiday Card/Announcement
ISP 6. Print Advertising
ISP 7. Website
ISP 8. Interactive Media
ISP 9. Specialty Item
ISP 10. Broadcast/Video
ISP 11. Email NEW
ISP 12. Other Industry Self-promotion
Best Idea Never Produced
BI 1. Best Idea Never Produced
Public Relations Programs
PR 1. Community Relations
PR 2. Event
PR 3. Cause-Related/Sponsorship
PR 4. Business to Business
PR 5. Other PR Program
Political/Advocacy
Includes ballot measures, political candidates, propositions, initiatives or general advocacy.
P 1. Campaign (2-4 items)
P 2. Print Advertising – Single
P 3. Broadcast Advertising – Single
P 4. Collateral
P 5. Other Political
Student Submissions
S 1. Campaign
S 2. Brochure/Collateral
S 3. Logo Design/Corporate Identity
S 4. Print
S 5. Broadcast
S 6. Video
S 7. Website
Public Service/Advocacy
Public Service/Advocacy is communication that encourages public support or action in the solution to or remedy of problems that are common and/or of general interest or concern. Public Service’s objective is the improvement/betterment of the public’s health, education and/or welfare. Donated media are not a requirement. PSA entries are eligible in PSA and Individual Specialty categories.
PS 1. Public Service/Advocacy Campaign
PS 3. Brochure/Collateral/Poster
PS 5. Logo*
PS 7. Newspaper/Magazine
PS 8. Outdoor/Transit
PS 9. Radio
PS 10. Television
PS 11. Video
PS 12. Website
|
Note discount when entering same Video in two or more categories see Fees section.
Budget - Video
VB 1. < $5,000
VB 2. $5,000 to $10,000
VB 3. $10,000 to $25,000
VB 4. $25,000+
Purpose - Video
VP 1. Corporate Image/PR
VP 2. Government
VP 3. Sales
VP 4. Fundraising
VP 5. Recruiting
VP 6. Training
VP 7. Product/Service Promotion
VP 8. Education/Teaching
VP 9. Entertainment
VP 10. On-line Video
VP 11. Employee Communications
VP 12. Direct Marketing Video
Specific Target - Video
VC 1. Educational Institution
VC 2. Safety/Security
VC 3. Travel/Tourism/Nature
VC 4. History/Biography
VC 5. Health/Medicine
VC 6. Non-for-profit NEW
VC 7. Hobby/Crafts NEW
VC 8. Sports NEW
VC 9. Youth Audience
VC 10. Video for Sale
VC 11. Music/Concert NEW
VC 12. Infomercial
VC 13. Television Program
VC 14. Documentary/Feature
VC 16. Video – Other
* See Logo/Stationery Entry Preparation. |
Note discount when entering same site in two or more categories see Fees section.
Sector - Web
WS 1. Website B2B – Image
WS 2. Website B2B – Product
WS 3. Website B2B – Service
WS 4. Website B2 Consumer – Image
WS 5. Website B2 Consumer – Product
WS 6. Website B2 Consumer – Service
Purpose - Web NEW
WP 1. Microsite
WP 2. Sales
WP 3. Entertainment
WP 4. Recruiting
WP 5. Training
WP 6. Education
WP 7. Portal
WP 8. E-Commerce
WP 9. Landing Page
WP 10. Product Demo
WP 11. Service
RD 6. Website Redesign
Specific Target - Web
WT 1. Educational Institution
WT 2. Non-profit
WT 3. Government
WT 4. Retail
WT 5. Health/Medicine
WT 6. Travel/Tourism/Nature
WT 7. Membership site
WT 8. Women’s Audience
WT 9. Men’s Audience
WT 10. Youth Audience
WT 11. Senior Audience
WT 12. Community
WT 13. Games/Game Related
WT 14. Health/Lifestyle
WT 15. Movie/Film/Music
WT 16. Other
|
Note discount when entering same disc in two or more categories see Fees section.
Sector - Interactive Media
IMS 1. Business to Business
IMS 3. Consumer
Purpose - Interactive Media
IMP 1. Corporate Image/PR
IMP 2. Sales
IMP 4. Training
IMP 5. Education
IMP 7. Entertainment
Specific Target - Interactive Media
IMT 1. Educational Institution
IMT 2. Safety/Security
IMT 3. Travel/Tourism/Nature
IMT 4. History/Biography
IMT 5. Health/Medicine
IMT 10. DVD/CD-ROM – Commercial Sale
IMT 11. Interactive Media – Other
|
