Technology Director, Tantramar Interactive Inc. Chris has immersed himself in the ever-changing digital world since 1993. Prior to co-founding Tantramar Interactive, Chris held various positions at Mount Allison University, a favorite higher-learning institution of MacLean’s Magazine for the past 13 years. He was Multimedia Developer at the Centre for Learning Technologies, guest-lecturer for the Education Department, distance education courseware developer and lecturer for the Department of Physics.
Educated at Boston University's School of Mass Communications, Rodney studied advertising, marketing and film production as well at working for a period in television commercial production in the UK. He has pursued additional education in film, fine arts and architecture at Columbia University and Parsons School of Design, where he is an Adjunct Professor. He has also studied with design masters like Milton Glaser, Paul Davis and Ed Bengait at the School of Visual Arts.
Ethan has nearly 20 years of international advertising experience at agencies such as TBWA\Hunt\Lascaris in South Africa, Saatchi & Saatchi in Kuwait, and Ogilvy & Mather in both Kuwait and Bahrain.
"Consumers have evolved. Bore them or patronize them and they'll flip the channel. Give them something they don't connect with, and they turn the magazine page. A lot of the work in this year's Summit Awards made consumers flip channels and turn magazine pages. And then there was the work that rose above the rest, the type of work that gets recognized, the type of work that makes brands famous. That type of work perfectly illustrates unexpected relevance; the separator between good and great. And that's the work that won nods all around at the Summit Awards."
Fred Lebhart - efelle media
President & CEO
Fred is a serial entrepreneur with several successful start ups -founded Seattle-based digital marketing firm efelle creative in 2005, which has grown into a nationally recognized online marketing leader, servicing over 460 clients in 28 states who have a combined annual revenue of over $45BB.
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?
The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.
In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.
We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.
Service opportunities and timing:
Summit Creative Award, May/June
Summit Marketing Effectiveness Award, Sept/Oct
Summit Emerging Media Award, Nov/Dec
All Judging is performed online using the SIA secure jury portal.
Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.