Liam Liam Wielopolski
Executive Creative Director
Y&R Johannesburg - South Africa
Liam Wielopolski, Executive Creative Director of Y&R Johannesburg, South Africa, started his career over 14 years ago in TV Production at Ogilvy.

Moving quickly into a position in Art Direction, Liam has spent the last decade honing his skills at Ogilvy, The Jupiter Drawing Room (under Graham Warsop) and now Saatchi & Saatchi. Liam is widely respected as one of the top Art Director/Creative Directors in South Africa and has won multiple accolades from the world's leading advertising awards shows including Cannes, The One Show, Clios, World Press Awards, Andys, London International Advertising Awards, New York Festivals, and Loeries to name a few. Liam is a frequent judge at the Creative Circle of SA and was a judge at this years APEX Awards for advertising effectiveness. The work he did with partner Michael Blore for Nugget Shoe Polish in 2005 still stands as the most awarded campaign in the history of South African Advertising in any medium, ever. Liam's lovemark is Guinness.


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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


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