fabio-orlandoFabio Orlando - tag

They say you can’t be two places at once. Well “they” obviously haven't met Fabio, whose ambition and multitasking defies all levels of physics, space and time. How he accomplishes so much in a single day — inspires a big idea, closes a deal, sells a strategy, produces a TV spot, tweaks a headline, wins a foosball game, cracks a joke, whips his team into shape, and tucks his kids into bed – deserves a slow clap.

With an uncanny knack for influencing people in all aspects of life, he uses this skill most effectively in advertising to develop creative that doesn’t respond to culture, but creates it.

He spent a short time in other shops before catapulting himself into entrepreneurial-ship with only a few key clients, his passion, a sense of humour, and his fearlessness. And tag was born. Since then he’s contributed to the identity and success of a multitude of brands, including the First Choice Haircutters, Philips, and BMW.

As a leader, he conducts his business by encouraging others to think bigger than they are accustomed, trust their gut, and steer clear of the naysayers in the room. He believes there is always a way. In creative and in life, he continually strives for happiness and exuberance. No matter how exhausted he becomes trying to attain it.


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Summit International Awards
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Portland, OR 97296
United States of America



Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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