Jeff FisherJeff Fisher, the Engineer of Creative Identity for the one-person design shop Jeff Fisher LogoMotives, has been designing logos, creating corporate identity systems and branding organizations, businesses and products for over 35 years. Clients have included one-person entrepreneurial companies, education facilities, nonprofit organizations, government agencies, professional sports teams and major international corporations.

Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts. Since 1998, he has been recognized by the Summit Creative Awards with two Gold, seven Silver and nine Bronze awards. In addition, his work is featured in over 170 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is the author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands" and "The Savvy Designer's Guide to Success," both published by HOW Design Books. Other books are currently in the works. He also often writes for industry magazines and web sites, and features about the designer and his business have appeared in creative industry publications, newspapers, major magazines, websites and webzines around the world. Graphic Design USA magazine named him one of the design industry  “People to Watch” in 2009.

 

isher has served on the Art Institute of Portland Professional Advisory Council, HOW Magazine Board of Advisors and the HOW Design Conference Advisory Council. He is a internationally-recognized lecturer and educator, making numerous presentations each year on the topics of identity, branding, promotion and social media to design organization, design school, university and business group audiences.

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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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