Ishan GhoshAt Barrett and Welsh, Ishan leads a team of believers in the business that we move people. Moving them to see, feel and act. Barrett and Welsh is an idea generation company. Ideas that move brands closer to their consumers. Ideas that shift paradigms.

Ishan’s 25+ year career has spanned branding and advertising companies such as JWT, Ogilvy & Mather, Leo Burnett and Vickers & Benson. He has been involved in the marketing and development of several international brands such as McDonald’s, Kellogg’s, Bata, P&G, Unilever’s personal products categories, Walls ice-cream, Maxwell House coffee, Levi’s, The Bank of Montreal, TD Bank and Berger Paints. 

As head of Strategic Planning at The Brand Factory, his previous company, Ishan, focused on what he branded as ‘Brandcasting’ - the way branding will be done in the future, in the world of emerging technologies and media. He also developed a planning process, branded as ‘The Idea Machine’ and ‘Brand DNA’ models. These proprietary tools are based on the principle of building your brand to build business.

Ishan has an executive MBA from Queens University, Canada and lectures in Branding at the Rotman School of Management, as part of the MBA program. He is a frequent speaker at several forums such as the Canadian Institute, Conference Board of Canada, The Indo- Canadian Chamber of Commerce, etc and conducts workshops on Consumer Marketing and Insights for several organizations. He is also a frequent commentator in many journals in the marketing industry and occasionally writes a column providing tips in branding in Strategy Magazine and is on the expert commentator panel of the Toronto Star for real estate. Ishan is on the founding jury of Canada’s Next Top Ad Executive, a program that bridges academia and the industry. He has been on the judging panel of the prestigious real estate Georgie Awards for the last 6 years.</p>


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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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