Owner, Founding Partner and Chief Creative Officer of award-winning Toronto agency Barrett and Welsh. Was jury co-chair for Marketing’s inaugural multicultural awards and has been a judge for many others. He has created campaigns for: Canada, India, Greater China, the Philippines, Indonesia, Korea, New Zealand, the US and the UK.
His first jobs were: door-to-door market researcher, poet, pharmaceutical sales manager (not a euphemism) and musical production manager. None of them paid well so he went on to a more satisfying career as entrepreneur, writer, designer, art director and creative director.
In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed).
He has targeted: businessmums, telehubbies, unclejis and auntyjis, male tailors of the Muslim faith, tea drinkers, Scotch drinkers, men who smoke Virginia Slims, people trapped in planes, commuters, voters-on-fences, car mechanics and wedding planners.
His commercials have been shot by: Deepa Mehta, David Carson and Louis Ng.
His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. He has accumulated: 1 wife, 2 kids, a BA (econ.), an MA (eng. lit), a murderous guppy, a scruffy cocker spaniel poodle and 80+ awards for his work. He cannot: sing.