Roberto PedrosoRoberto Pedroso – Regional Creative Director at Saatchi&Saatchi

Roberto’s career in advertising started as a copywriter for JWT Venezuela. He became the youngest Creative Director at Ogilvy and Leo Burnett and went all the way to Regional Creative Director for McCann Panama. The Big Apple has been home for this creative worm for the past 15 years, where he became Creative Director at Saatchi & Saatchi New York, working on clients for the US Hispanic Market and Regional Accounts for Latin America and Europe.  Got the frequent travel miles, the many creative awards and a matching set of luggage to prove it. He’s written for magazines and is finishing his second screenplay.

Founder of The Thinking Hat Creative Consulting, where he helps clients who need to communicate in English, Spanish or both. After a year in Miami where he was a Branding/Strategy Professor at the Miami Ad School, he moved to back to New York to head up his Creative Consulting Firm. Recently, he has gone back to Saatchi & Saatchi, this time to be Creative Director for the Europe, Middle East and Asia regions based in the UK and Russia offices.


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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

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Summit Creative Award, May/June

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