Pier Lalonde Pier Lalonde
Pixel & Cie, marketing creative – Canada 

Talking about me. But since I’m supposed to include a bio, here it is:
A little over 30 years’ experience in design studios and ad agencies in Canada (Montreal, Vancouver, Calgary, Quebec City). Won my share of awards over the years. Some really glamorous, some less, some extremely meaningful, some less as well. Started out as a graphic designer, became art director, eventually a copywriter. Today, they call me creative director. Which means I do all I did before, plus take care of the ups and downs of my creative teams. Oh, did I say I love my life? 

I love curious people, vintage wines, la cuisine française, les femmes (!), talented people who don’t know it,. I love seeing an idea being born, shooting stars, creative that moves me, creative that makes me think, cry, ponder, laugh, fume, scream. I love the people who are that passionate about their creative, their designs, their campaigns...love it most when I can feel my blood rush through every vein of my body. I love my job, my colleagues, my girl, my life.

I hate know-it-alls, mediocrity, laziness, easy-way-out concepts, non strategic creative, warmongers, reality TV, shows like Deal No Deal, Biggest Loser and anything that demeans people. I hate clients who go see an agency with a closed mind and end up wasting everyone’s time. I hate agencies who seduce clients into believing in them and just rehash the same old solution as always. I hate anything obtuse.

I adored my experience as a Summit judge, meeting and exchanging points of view with my co-judges. I adored feeling humbled by some of the creative work I saw, and wish I’d done myself. I adored the welcome and royal treatment we were given by our hosts.

I hope the results are as fair as we hope them to be. I hope creative people from the world over will enter even more work next year. I hope to be invited to do this again.


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Summit International Awards
PO Box 10003
Portland, OR 97296
United States of America



Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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