richard_taylor.jpgRichard is an experienced marketing and branding professional. He set up RT Strategy in late 2009 as a consultancy providing strategic, creative marketing solutions with a 360-degree philosophy. This involves working with clients on Research and Planning, Setting Measurement Criteria, Managing the Tactical Execution of Marketing Plans, Analyzing Results and Adjusting Marketing Activity accordingly. He is also the founder of (2nd Thursday) - a local Marketing, Creative and Media Association for Canada's Okanagan Valley. 

He is highly experienced in team and project management and has been integrating digital media in to marketing since the late ’90s and social media in to marketing since 2007.

His career positions have included: Senior Account Director with a small, full-service marketing agency; eMarketing Manager (Europe, Middle East and Africa) for a global top-10 software company; New Media Producer and Head of New Media with a medium size, international integrated agency; Senior Producer for a pioneering boutique web agency.

Client experience has included blue-chips such as Sun Microsystems, HP, Nestle and McNeil Nutritionals, residential, recreational and commercial property developers (his marketing solutions have supported the sale of billions of dollars worth of real estate), small and large volume manufacturers, professional service companies, local and regional government departments.

He has produced award winning results – first from the British Interactive Media Association – and more recently from the Canadian Home Builders Association, and has taught Marketing principals to Digital Media students.

Originally from London, England, Richard now lives in Kelowna, BC, Canada - a lifestyle-rich community with world-class wineries, golf courses and ski resorts at his doorstep.


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Summit International Awards
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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