Senior Vice President, Strategy
Ariad – Canada
As one of Canada’s leading brand builders and a frequent speaker on brand experience and audience engagement, Baron applies his distinctive vision and expertise to the current and future needs of Ariad clients. Baron is adept at developing and executing integrated strategies that grow brands and align messages with maximum results.
Baron’s notable career spans the worlds of digital, branded-entertainment, partnership and experiential marketing. His relentless focus on innovation, quality and results, coupled with his experience in launching and growing some of North America’s leading brands enable the development of marketing ideas and programs that connect and resonate with both consumer and B2B audiences. Baron’s work has contributed marketing ideas and strategy to leading national and international brands, some include: Popsicle, Knorr, Degree, smart Car, TD, Ferrero, Unilever, and Haggar. Baron is a frequent judge in Canada and internationally. He holds an MBA and a Graduate Designation in Arts & Media Management from the Schulich School of Business in Toronto, Canada.