Louai AlasfahaniLouai Alasfahani, Founder & Chief Creative Officer of award winning agency - Paragon International has immeasurable passion for the creative industry and believes in the power of communication and its positive effect on our lives when practiced responsibly, therefor he regularly judges international, regional and local awards as well contributing articles and opinion peaces to trade magazine titles such as Arab Ad, GMR Gulf Marketing Review, Al Taswiq Al Arabi, Focus intelligence report, Campaign ME, Communicate and many others to that effect.

His work for a wide sector of local and international brands such as Porsche, VW, Audi, Mazda, Chrysler, Jeep, Dodge, Dominos Pizza, Cafe Supreme and Ikea over the past two decades has won numerous local, regional and international creativity awards and worldwide recognition in addition to the coveted CSR award. His work is featured in more than 20 international books on creativity, corporate identity and design.

He is a founding member and the President of the IAA (International Advertising Association Kuwait Chapter), an active member of IPRA (International Public Relations Association, CIM (Chartered Institute of Marketing) and the International Journalists Association whom launched and still manages www.bloganubis.com a blog on Integrated Marketing Communications, intellectual property and copy cat/spoof ads. He is also credited for Co-founding Awraq - the world's first advertising critique magazine in Arabic.

Louai Alasfahani earned his Bachelor degree in Marketing prior to getting certified by the LCCIE (London Chamber of Commerce and Industry Examination board) in the fields of PR & Advertising and earning his mini MBA from AMA (American Management Association) shortly after he began the pursuit of his true purpose of Design. As a curious mind that is constantly learning and sharing his findings with others in the capacity of a regular guest lecturer sought after by a plethora of universities worldwide.


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Summit International Awards
PO Box 10003
Portland, OR 97296
United States of America



Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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