juan_pablo_valencia Juan Pablo Valencia
Creative Director
TBWA\Central Asia & Caucasus

Juan Pablo is originally from Chile. With art direction and copywriting skills, he has worked over 14 years in various agencies around the world: including BBDO Chile, BBDO Moscow and Contrapunto\BBDO, where his clients as an Art Director, then Grouphead and Creative Director had been Beeline, Procter & Gamble, Wrigley, Frito Lays and Mars.

In 2009, he arrived in Almaty to lead the creative department of TBWA\Central Asia & Caucasus -where he is currently Creative Director-, and within a short time of his work in Kazakhstan, agency received more than 160 different awards and nominations for many advertising festivals around the world, including Epica, Clio Healthcare, Golden Drum, Red Apple, Kiev, Diente, Creativity Awards, AD Stars, Golden Hammer, IDEA, White Square, Summit Awards, PIAF, Popok, ADCR, Best of Central Asia and the National Diploma at Cannes Lions 2012, transforming the agency in the most awarded agency of the region in 2009, 2010, 2011 2012, 2013.

His works have been published many times in specialized trade publications as: Lurzer's Archive, Communication Arts, Creativity Annual Awards, EPICA. And also, he oftenly represents Kazakhstan in the jury New York Festivals, Golden Drum, AD Stars, Creativity Awards, Summit Creative Awards, and many others.


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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

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