leskollegianLes Kollegian - Jacob Tyler Creative Group
CEO/Chief Creative Officer

For Les Kollegian, great design is more than a profession, it's a passion. He holds a Masters in Communications Design from the University of Baltimore and has more than 18 years of experience designing marketing campaigns. Les shares his enthusiasm for design principles through the weekend seminars he has taught, the customized courses he instructs for some of his corporate clients, and through volunteer activities such as having acted as a volunteer art therapist for nationally renowned Children's Hospital in Washington DC. His forward-thinking visions for digital design and technology have provided the creative direction for established major brands in the digital marketplace.

It was a visit to San Diego in 1995 that inspired him to save up some funds and move to Southern California. There, he became the Creative Director for Echolink Interactive, a San Diego interactive media agency. In 2000, he set out on his own to start a boutique design firm. Now, when he is not busy working for one of his many corporate customers, Les unwinds by playing with his son (Jacob Tyler), traveling with awesome wife Allison (who he coincidentally met while branding her company COVERPLAY), speeding down the slopes on his snowboard, and trying valiantly to score below 90 on the golf course. Les is a member of the AIGA and currently serves as the Communications Chair on the AIGA Board of Directors in San Diego. Les speaks regularly at design conferences and universities on the topics of Web Design, Creative Strategy, Marketing, and Usability. His clients have ranged from start-up companies to Fortune 500 firms, including America Online, Intel, Gateway, and Qualcomm. His list of satisfied customers also includes Four Seasons Resorts, Active.com, Fox Television, Chili's Restaurants, National Institute on Drug Abuse, and Sea World. Favorite Quote: "Go confidently in the direction of your dreams. Live the life you have imagined." -- Henry David Thoreau


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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.


In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.


We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec


All Judging is performed online using the SIA secure jury portal. 


Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.


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