• 2015 Summit MEA

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
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  • Dice

    Outdoor Advertising
    Dice Dice

    Dice / New York, NY - USA

    Title: "The Hottest Tech Talent" - Best of Category
    Clent: Dice

    Tech unemployment is extremely low, falling to 2.5 percent on average in June. Some developer roles can be less than 1 percent. The tech recruiting industry is hot, and our customers are always looking for the latest tools to get to talent first.

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  • Subplot Design Inc

    Redesign - Rebrand
    Subplot Design Inc  Subplot Design Inc

    Subplot Design Inc / Vancouver, BC - Canada

    Title: "Tall Tales Series" - Best of Category
    Client: Old Yale Brewing

    Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.

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  • Ogilvy & Mather - Chicago

    Integrated/Mixed Media/Ad Campaign
    Ogilvy & Mather - Chicago  Ogilvy & Mather - Chicago

    Ogilvy & Mather / Chicago, IL - USA

    Title: "Synchrony Financial 2014 Brand Launch - Partnership" - Best of Category
    Client: Synchrony Financial

    During the 15-week launch, aided awareness nearly doubled (38% to 62%) with Business Prospects, and maintained healthy levels with Business Clients (98% throughout campaign).

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  • Ogilvy - New York

    Business to Business – Collateral Materials
    Ogilvy - New York  8981

    Ogilvy / New York, NY - USA

    Title: "Welcome to the Waitless World" - Best of Category
    Client: IBM Power Systems

    4.3 Million Twitter impressions
    17.2 Million Facebook impressions
    2.3 Million LinkedIn Impressions
    6,700 Slideshare views
    630,000 video impressions via Tremor
    390 Kiosk Blink Test Users and
    10,800 organic impressions of the Blink Test tweets
    980 new followers on social media

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  • North Strategic

    Social Media Marketing
    North Strategic

    North Strategic / Toronto, ON - Canada

    Title: "Social Flyer" - Best of Category
    Client: Sport Chek

    The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time. 

     

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  • Hayes Image

    Logo Design
    Hayes Image

    Hayes Image / Winchelsea, VI - Australia

    Title: "Eclipse Logo" - Best of Category
    Client: Eclipse

    After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.

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  • Eclipse Creative

    Online Advertising and Marketing
    Eclipse Creative 

    Eclipse Creative / Victoria, BC - Canada

    Title: "Beyond Words Campaign" - Best of Category
    Client: Tourism Victoria

    The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.

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  • Cornerstone

    Public Service/Advocacy
    Cornerstone

    Cornerstone / New York, NY - USA

    Title: "Share The Sound of An AIDS Free Generation" - Best of Category
    Client: Coca-Cola (RED)

    We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.

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  • Hook

    Website
    Hook

    Hook / Ann Arbor, MI - USA

    Title: "The A-Z of YouTube: Celebrating 10 Years" - Best of Category
    Client: YouTube

     

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~ Celebrating 22 Years of Recognizing Creative Excellence ~

WEBSITES · DESIGN/PRINT · VIDEOS · ONLINE CAMPAIGNS · ONLINE ADVERTISING/MARKETING · COMMERCIALS  · SOCIAL
INTEGRATED CAMPAIGNS · MOBILE · MULTIMEDIA · LOGOS · MARKETING EFFECTIVENESS  ·  MARKETING MATERIALS · APPS

Marketing Effectiveness Award

Summit Advertising and Marketing Effectiveness Award


2016 Summit MEA Call for Entries.

Marketing and advertising is about creatively and effectively executing an advertiser's objectives.

Enter OnlineThis competition gives your firm the opportunity to submit a project brief paired with creative samples that demonstrate the strategic thinking behind your creative. With the elements in the MEA Brief, experienced industry professionals put themselves into the position of the target audience and determine to what degree the execution was effective.

entry formula bw

  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief

 

 

 

Summit Creative Award - In the hands of the juries

sca trophy ico tran22nd annual Summit Creative Award 

Our Board of Judges are hard at work identifying this year's submissions.

This year the Summit Creative Award (SCA) is celebrating its 22nd year by spotlighting works created by small and mid-size marketing firms around the globe. This advertising award is widely recognized for its prestige worldwide, and is a coveted honor to its award recipients. It serves as the industry benchmark of excellence.

Winner announcement scheduled for mid-June. 

Summit Creative Award Advertising Design Show

Summit Creative Award Advertising Design Show

Video - Behind the scene of the SCA Design Show Video - Marketing is Changing

 

 

 

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Upcoming Dates

Apr
20

04.20.2016 - 07.25.2016

Apr
22

04.22.2016 - 06.06.2016

May
10

05.10.2016 10:00 am - 11:00 am

Jun
10

06.10.2016

Jul
25

07.25.2016

Aug
22

08.22.2016 - 11.01.2016

Nov
1

11.01.2016

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