• 2016 Summit MEA

    Advertising is about creativity and effectively executing an advertiser's objectives. Creative + Brief = Entry
    Read More
  • Outdoor Advertising
    Dice Dice

    Dice / New York, NY - USA

    Title: "The Hottest Tech Talent" - Best of Category
    Clent: Dice

    Tech unemployment is extremely low, falling to 2.5 percent on average in June. Some developer roles can be less than 1 percent. The tech recruiting industry is hot, and our customers are always looking for the latest tools to get to talent first.

    Read More
  • Redesign - Rebrand
    Subplot Design Inc  Subplot Design Inc

    Subplot Design Inc / Vancouver, BC - Canada

    Title: "Tall Tales Series" - Best of Category
    Client: Old Yale Brewing

    Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.

    Read More
  • Integrated/Mixed Media/Ad Campaign
    Ogilvy & Mather - Chicago  Ogilvy & Mather - Chicago

    Ogilvy & Mather / Chicago, IL - USA

    Title: "Synchrony Financial 2014 Brand Launch - Partnership" - Best of Category
    Client: Synchrony Financial

    During the 15-week launch, aided awareness nearly doubled (38% to 62%) with Business Prospects, and maintained healthy levels with Business Clients (98% throughout campaign).

    Read More
  • Business to Business – Collateral Materials
    Ogilvy - New York  8981

    Ogilvy / New York, NY - USA

    Title: "Welcome to the Waitless World" - Best of Category
    Client: IBM Power Systems

    4.3 Million Twitter impressions
    17.2 Million Facebook impressions
    2.3 Million LinkedIn Impressions
    6,700 Slideshare views
    630,000 video impressions via Tremor
    390 Kiosk Blink Test Users and
    10,800 organic impressions of the Blink Test tweets
    980 new followers on social media

    Read More
  • Social Media Marketing
    North Strategic

    North Strategic / Toronto, ON - Canada

    Title: "Social Flyer" - Best of Category
    Client: Sport Chek

    The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time. 


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  • Logo Design
    Hayes Image

    Hayes Image / Winchelsea, VI - Australia

    Title: "Eclipse Logo" - Best of Category
    Client: Eclipse

    After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.

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  • Online Advertising and Marketing
    Eclipse Creative 

    Eclipse Creative / Victoria, BC - Canada

    Title: "Beyond Words Campaign" - Best of Category
    Client: Tourism Victoria

    The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.

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  • Public Service/Advocacy

    Cornerstone / New York, NY - USA

    Title: "Share The Sound of An AIDS Free Generation" - Best of Category
    Client: Coca-Cola (RED)

    We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.

    Read More
  • Website

    Hook / Ann Arbor, MI - USA

    Title: "The A-Z of YouTube: Celebrating 10 Years" - Best of Category
    Client: YouTube


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Summit International Awards

Celebrating 22 Years of Recognizing Creative Excellence


2016 Summit Emerging Media Award - OPEN

EMATrophy ico

2016 EMA Call for Entries

Summit Emerging Media Award. This award is for the pioneers who are leaders, innovators and visionaries in this exciting new realm of advertising. Prove your standing on the global stage. We offer recognition for introducing new methods, and recognition for directing and helping to set the pace for emerging media.

See if your work is helping to navigate and set the pace for tomorrow's creativity.

Early Entry Deadline: September 19th, 2016.

Final Deadline: November 1st, 2016. 

  Rules & Guidelines | EMA Categories | Online Entry | Dates & Fees    



Summit MEA - Preparing for judging

Summit Advertising and Marketing Effectiveness Award

2016 Summit Marketing Effectiveness Award.

Marketing and advertising is about creatively and effectively executing an advertiser's objectives.

Enter OnlineThis competition gives your firm the opportunity to submit a project brief paired with creative samples that demonstrate the strategic thinking behind your creative. With the elements in the MEA Brief, seasoned industry professionals put themselves into the position of the target audience and determine to what degree the execution was effective.

Winner announcement due in early October.

entry formula bw

  Rules & Guidelines | MEA Categories | Online Entry | Entry Kit | Dates & Fees |  MEA Brief





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Summit International Awards
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?  

The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, April/May

Summit Marketing Effectiveness Award, Aug/Sept

Summit Emerging Media Award, Nov/Dec

All Judging is performed remotely. 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

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Winner Login to build and customize their Summit Awards-hosted Winner Profiles. Online Entry/Store has separate login section.